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Barilla: industrie moet investeren in nieuwe technologieën voor herformulering


News provided by

Fi Conferences

Aug 14, 2014, 04:00 ET

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AMSTERDAM, August 14, 2014 /PRNewswire/ --

De belangrijkste uitdaging is om technologische oplossingen te vinden voor de reductie van zout, vet en suiker  

Als reactie op de groter wordende vraag van consumenten en voorgestelde regelgeving vanuit de overheid voor lagere natrium-, suiker- en vetniveaus in voedsel en dranken, heeft Barilla zich uitgesproken over zijn belangrijkste uitdagingen met betrekking tot herformulering. "Onze belangrijkste uitdaging is om de juiste technologische oplossingen te vinden voor zout-, vet- en suikerreductie, die ons in staat stellen om onze klanten dezelfde productkwaliteit te bieden," aldus Kristen Anderson, vice-president voedsel- en smaakwetenschappen, voedingsonderzoek en regelgeving binnen de onderzoeksorganisatie van de Barilla Group.

     (Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

"Veel van onze bakproducten vertrouwen bijvoorbeeld op bepaalde ingrediënten voor de juiste textuur, met betrekking tot knapperigheid en mondgevoel. Daarnaast zorgen ze voor lange houdbaarheid, zonder oxidatie", legt Anderson uit. Met internationale trends richting gezonder snacken, in het bijzonder voor kinderen, heeft de branche gezocht naar oplossingen voor deze uitdagingen, maar dat is niet eenvoudig gebleken.

"Ik denk dat we in de toekomst unieke oplossingen voor deze uitdagingen zullen vinden," vertelt Anderson. "In de voedsel- en drankenbranche moeten we deze herformuleringsreis zien als een mogelijkheid om ons productenprofiel te verbeteren als een initiatief voor de lange termijn. We zullen niet alle oplossingen op korte termijn vinden en we moeten in nieuwe technologieën blijven investeren."

Anderson zal andere leiders in de voedsel- en drankenbranche onmoeten tijdens besprekingen over dit onderwerp op de Fi Reformulation Series, een serie evenementen die plaatsvindt in Amsterdam van 8-10 oktober en die zich richt op de reductie van natrium, suiker en vet.

Na Nestlé's belofte om de zoutniveaus in voedingsproducten wereldwijd te verlagen, om zo te voldoen aan een WHO-doel van 5g zout per persoon per dag in 2025, zal Henri-Pierre Lenoble, voedings-, gezondheids- en welzijnsmanager bij Nestlé Food de Reformulation Series bijwonen om de Nestlé-beslissing om dit doel te halen toe te lichten en de realiteit van verdere zoutreductie van kostenoogpunt tot technische barrières en gezondere consumentenproducten en- keuzes te bespreken.

En nu ook Tesco al zijn leveranciers vraagt om toegevoegde suikers uit kinderdranken te verwijderen, bespreekt David Beardmore, categorie-inkoopmanager voor frisdrank en sap bij Tesco, hoe ze met fabrikanten zullen gaan samenwerken om deze strategie te implementeren en de technische uitdagingen op te lossen die ze tegen zullen komen.

Meer informatie over de Reformulation Series is te vinden op http://www.fi-reformulation.com  

Over Fi Conferences:  

Fi Conferences is een verlengstuk van Fi Global, wiens wereldwijd toonaangevende voedselingrediënten-evenement in 2015 zijn 27e verjaardag viert en meer dan 25.000 bezoekers zal trekken. Fi Conferences houdt zijn populaire conferenties naast de tentoonstelling of als alleenstaande evenementen en biedt inhoud van hoog niveau, dat is gericht op de grootste problemen die ingrediëntenleveranciers en -fabrikanten vandaag de dag in de voedsel- en drankenbranche tegenkomen. Fi Conferences levert de informatie en inzichten die nodig zijn voor R&D-, productontwikkelings-, innovatie- en marketingprofessionals vanuit zowel ingrediëntenleveranciers als voedsel- en drankenfabrikanten. http://www.figlobal.com/global/conferences

Voor registratie en prijsaanvragen kunt u contact opnemen met:
Oliver Brunetti, publieksmanager
Fi Conferences
t: +44-(0)-207-955-3967
e: [email protected]

Voor vragen over sponsoring en evenementpartnerschap kunt u contact opnemen met:
Jacques Bonfrer, sales manager sponsoring
Fi Conferences
t: +31-(0)20-409-9584
e:  [email protected]

Voor vragen over sprekers kunt u contact opnemen met:
Kate Sharman, senior conferentie en live content producer
Fi Conferences
t: +31-(0)20-4303-402
e: [email protected]

Voor vragen over media & marketing kunt u contact opnemen met:
Dominique Caron, marketingmanager
Fi Conferences
t: +31-(0)20-4303-403
e:  [email protected]

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