NEW YORK, Nov. 25, 2014 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, announces today a joint venture with New York-based engraved stationer Connor. This unique collaboration will bring the elegant, elevated design standards of Connor—including its personalization and bespoke customization capabilities—to a digital platform.
The website and app will offer hundreds of Connor's hand-engraved card designs, which can be personalized and sent digitally via email and social media. Thank you cards, elegant invitations, birthday cards, photo cards, and custom stationery will all be available as well. The platform will have event management capabilities, which will allow users to manage guest lists and track RSVPs. In addition to the creation of digital stationery cards, the platform will allow for clients to design offline bespoke, engraved stationery.
"Almost all of our communication today, both personal and professional, is digital, yet there is no product which allows the correspondence to be more elevated," said Barneys COO Daniella Vitale. "Communicating via e-mail or through social media does not necessarily mean it is intended to be casual. This project with Connor fills a void and will allow our customer an opportunity to communicate quickly and elegantly."
"This is really a social and sophisticated way to communicate," said Connor co-founder Justin Felber. "So many people send a text as a thank you. We want this to bridge the gap between that text and a hand-written note. It will be a luxurious way to communicate and so much more."
The stationery will bring Barneys New York and Connor's level of taste and sophistication to the modern luxury consumer, who communicates increasingly between digital and analog. The simple, refined, and elegant designs available will align with those of Connor's luxury paper products, so a full suite of matching products will be at a user's fingertips.
Connor and Barneys New York's digital custom stationery, available on phones, tablets, and desktop computers, will be available in Summer 2015.
ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 21 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.
For those purists who prefer to correspond in the time honored tradition of luxury paper and pen, Connor Fine Engraver and Stationer (www.connornyc.com) proudly revives this elegant art. In the true tradition of bespoke, Connor offers custom design and engraving for those who seek their own imprint. With a roster of master engravers and stampers at their disposal, Connor can create personalized dies in a myriad of patterns, designs and colors from the simple to the sublime. These in turn can be embossed on personal stationery, note cards, invitations and writing tablets. Discerning brides can also visit Connor for elegant custom wedding collections that include one-of-a-kind invitations, save-the-date cards, thank you notes and menu, escort and place cards.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/barneys-new-york-and-connor-engraved-stationer-create-a-digital-communication-platform-300000702.html
SOURCE Barneys New York