Barneys New York Announces "thedrop@barneys" in Partnership with Highsnobiety

NEW YORK, Oct. 12, 2017 /PRNewswire/ -- Barneys New York, in partnership with Highsnobiety, today announced the "thedrop@barneys", a first-of-its-kind two-day event that will feature 30 exclusive capsule collection and product "drops", designer appearances, unique in-store activations and programming featuring some of today's biggest names in fashion. thedrop@barneys will take place at Barneys New York's Madison Avenue flagship in New York City on October 28 & 29, and on Barneys.com.

"Barneys New York has always been known as a place for the convergence of entertainment, exclusive designer collaboration and unique experiences," said Daniella Vitale, Chief Executive Officer & President, Barneys New York. "With thedrop@barneys, we are introducing a whole new concept – blending exclusive launches from the best new designers, one-of-a-kind experiences, compelling content, food and music, giving our customer a new and innovative way to explore and experience Barneys."

"Today's fashion culture revolves around newness, exclusivity and experience," said Jeff Carvalho, Managing Director, Highsnobiety. "We're excited to partner with Barneys New York on thedrop@barneys to give fashion enthusiasts a fresh way to interact with the brands and designers they follow."

On day one, October 28, Barneys New York will release nine major collections in store throughout the day via various "drops", along with personal appearances from designers, including: Virgil Abloh of Off-White, Mike Amiri of Amiri, Heron Preston, Faith Connexion, Marcelo Burlon, Greg Lauren, Francesco Ragazzi of Palm Angels, Ben Taverniti of Unravel Project, and Jerry Lorenzo of FEAR OF GOD.

These collections are part of thedrop@barneys' 30+ designer launches available at its Madison Avenue flagship, as well as on Barneys.com. Other exclusive releases include Gucci, Alpha Industries, Alexander Wang, A-COLD-WALL*, 424, Ambush, Visitor on Earth, and more.

On day two, October 29, Highsnobiety and Barneys New York will host panel discussions at its Madison Avenue flagship, featuring a variety of designers, influencers and fashion industry insiders. The panels also will be livestreamed by Highsnobiety and Barneys New York. Activations will continue, including an appearance and signing by Tariq "Black Thought" Trotter of The Roots, a special handbag activation with Saint Laurent, custom hat orders from Nick Fouquet, Converse chain-stitching customization, SWEAR shoe customization, and more.

Throughout the weekend, Barneys New York will host more than 80 designers and vendors with more than 40 activations throughout the store across men's, women's, kids, home, beauty and jewelry. Customers will experience a wide range of unique in-store activations, including: a T-shirt bar featuring 25 exclusive graphic T-shirt styles from coveted brands, a DJ set from designers Heron Preston and Off-White's Virgil Abloh, a curated space by FEAR OF GOD's Jerry Lorenzo, a custom FILA immersive installation, tattoos from celebrity tattoo artist JonBoy, piercings from renowned piercer J. Colby Smith, a customized sneaker bar and more.  

To register to attend thedrop@barneys at Barneys New York's Madison Avenue flagship, visit:  https://www.barneys.com/thedrop.

For more information and updates on thedrop@barneys, visit: http://thewindow.barneys.com/

ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 16 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

ABOUT HIGHSNOBIETY
Highsnobiety is the insiders' destination for emerging trends in fashion, culture and lifestyle. The sneaker passion blog turned lifestyle media brand reaches up to 50 million unique people globally every single month.  Their publishing model, which incorporates a full service content agency, is quickly changing the face of modern media. In 2017, Founder David Fischer was named to Business of Fashion's 500 List, the definitive professional index of people shaping the fashion industry. The same year, Jeff Carvalho, Highsnobiety's Managing Editor, was named to Glossy 50, honoring the industry standouts at the front lines of reshaping how fashion brands, retailers and media operate in a digital world.

SOURCE Barneys New York

Related Links

https://www.barneys.com/