Barneys New York Promotes Josh Lieberman to Executive Vice President of Digital
NEW YORK, Nov. 7, 2016 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, announces the promotion of Josh Lieberman to Executive Vice President of Digital. In his new role, Lieberman oversees the entire e-commerce and digital businesses forBarneys.com and BarneysWarehouse.com, and is responsible for marketing, merchandising, operations, creative, and technology. Lieberman joined Barneys New York in November 2012, and was most recently Senior Vice President of Digital Marketing.
Lieberman is an omnichannel leader with extensive marketing, e-commerce and strategy experience. In his new role, Lieberman has vastly improved team leadership and the overall functionality of the site. Lieberman is responsible for the improved speed of the Barneys New York digital platforms, which increases the ease of use for consumers.
"From behind the scenes, Josh has really been the driver of our fast growing e-commerce business and expanding digital portfolio," said Daniella Vitale, Chief Operating Officer at Barneys New York. "He has provided incredible leadership, poise and guidance through the ever changing world of technology. We are thrilled that he now oversees a business unit that will be the force behind Barneys New York's growth. He is well respected and exemplifies the power of mentorship to a young but fast growing team. Josh got us through an arduous re-platforming and will provide clarity, vision and a proper strategy for the future; this was really lacking before we promoted him."
Most recently, Lieberman has overseen a major revamp of the Barneys.com and BarneysWarehouse.com sites, as well as the Barneys New York apps for iPhone and iPad.Enhanced version of these sites provide an increased ease of use for consumers, and a further developed level of content personalization, driven by Lieberman. Barneys New York continues to focus on digital personalization as a way to translate the unparalleled in-store customer experience to web and mobile. With these modern improvements, Barneys New York displays highly relevant content to visitors based on their real-time browsing habits. The personalization technology allows for consistency and discovery through promoting relevant product recommendations as well as curated editorial content for both Barneys.com and now also for BarneysWarehouse.com.
Additionally, Barneys New York has implemented new browsing filter options for the site, which are locked on the left side of the page. By using an innovative Product Information Management (PIM) system, Barneys New York has the ability to enhance product data, including fabrication, material, and style attributes such as a-line or sheath; this enables customers to filter in a more detailed and user-friendly manner, which along with faster page load times, enriches both the online and on-the-go browsing experiences. To streamline the checkout process, auto-complete recommendations now appear when filling out address information and post-purchase, customers have the ability to track the real-time status of an order to obtain information on shipping, delivery, and customer cancellation. Lieberman has been instrumental in driving these upgrades and updates. To view the updated sites, please visit Barneys.com, BarneysWarehouse.com, and TheWindow.Barneys.com.-
SOURCE Barneys New York
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