Barona Takes Top Award For Use Of Pinterest To Connect, Engage

Casino Named to List of the Year's Best Casino Social Media Marketing

Oct 24, 2012, 15:09 ET from Barona Resort & Casino

SAN DIEGO, Oct. 24, 2012 /PRNewswire/ -- Barona Resort & Casino has been chosen out of hundreds of casinos across the nation as one of the best when it comes to social media marketing. Barona was recently given the top honor in the "Best Use of Pinterest" category with a 2012 Sherpie Award. Developed through a partnership between Global Gaming Business Magazine and Social Sherpa, the Sherpie Awards honor the most creative and effective uses of social media in the gaming industry nationwide.

"We knew that an innovative social media network like Pinterest was bound to take off and when we realized what we could do with it, we wanted to get on board as soon as possible," said Rick Salinas, general manager of Barona Resort & Casino. "Being named as the top Pinterest user in the casino industry is a great honor for us because it highlights our commitment to innovation and engagement with all of our players."

As an early adopter of Pinterest, Barona has led the way in using the online bulletin board as a way to showcase the property, its amenities, casino-themed party ideas and events in surrounding areas. The social media application, which allows users to create virtual pinboards full of their favorite recipes, outfits, inspiring phrases and photos, has also proved itself as an invaluable tool for Barona when it comes to reaching its female demographic.

Known as San Diego's loosest casino, Barona offers 2,000 slot and video poker machines, monitored by The Barona Loose Troop® to ensure they are the loosest around. Additionally, the casino features over 80 table games including Blackjack, Pai Gow Poker, Caribbean Stud, Barona Craps, Three-Card Poker, Four-Card Poker, Mississippi Stud, Let It Ride, Baccarat and Barona Roulette, as well as the latest innovations in chipless gaming including Chipless Roulette™, Chipless Baccarat™, Chipless Three-Card Poker and Chipless Blackjack™.

About Barona Resort & Casino
Barona Resort & Casino, a AAA Four Diamond rated property, blends the best of San Diego's leading resorts with the gaming excitement of Las Vegas. LEED® Gold Certified by the U.S. Green Building Council, Barona is San Diego's leading destination resort featuring 400 guest rooms and suites all with beautiful views of the Barona Valley, a variety of award-winning dining options, the AmBience Day Spa, a full-service events center and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek magazine. For Barona Resort & Casino reservations and information, visit, or call toll free 888-7-BARONA (722-7662). You can also join Barona Resort & Casino on Facebook®, Twitter and YouTube today.


Audrey Doherty

Kelly Jacobs Speer



SOURCE Barona Resort & Casino