LOS ANGELES, Oct. 3, 2017 /PRNewswire/ -- As the industry continues to consolidate through mergers, acquisitions, and increased security measures, such as ads.txt, the need to innovate and set your brand apart from the rest has grown tremendously.
With advanced technical capabilities, Barons Media was able to leverage their complement of full stack developers and create their own proprietary advanced targeting algorithm. This technology can be layered within third party ad servers and adds granular targeting through a simple implementation process. The technology can be utilized through a simple VPAID wrapper or API integration. Via a proprietary VPAID handler or direct integration the technology tracks user data to a granular level.
The data has enabled granular targeting through unique user behavior. It's able to assign this information to specific user IDs. Primary use cases have been Viewability, VTR, and CTR among other behavioral data points.
Additional data can be incorporated into the technology through cookie syncs with major DSPs. This allows for further detail on User ID's being targeted which is then cross referenced with a database that provides behavioral data common among those users.
Once the sync has been initiated within the tech platform, it can be implemented cross-platform. As the technology is cookie-less at its core, it can be used in just about any environment. This is increasingly important as new initiatives into CTV and Mobile are being explored. In recent news, even Apple is discussing doing away with lifetime cookies and instead replacing them with 24 hour cookies, raising many eyebrows in the digital ad space.
Marketers are searching for an answer to increase targeting capabilities, especially in a cookie-less environment. If industry "buzz" is any indicator there is a great deal of positive feedback in the space on the technologies limited release.
It's easy to see the appeal. As Barons Media builds out case studies for clients we're sure to see this technology on a broader scale. With Barons Media's knack for innovation it come's at no surprise to see them as strong contenders in the space along side some pretty major players.
SOURCE Barons Media