Barrel Global Becomes an Official Spirits Partner of Peaky Blinders

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Barrel Global, the pioneering US-based barrel ownership platform, is proud to announce its new partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to become an Official Spirits Partner of the internationally acclaimed series Peaky Blinders. This collaboration will see the launch of a Peaky Blinders-branded spirits line, with the first product set to roll-out early 2026.

The partnership grants Barrel Global exclusive rights to produce and distribute Peaky Blinders Spirits within the key markets of the US, Canada and Mexico, with more to come. The collection will celebrate the spirit of the iconic series, blending storytelling with premium craftsmanship across spirits categories.

George Koutsakis, Barrel Global Founder said: "All of us at Barrel Global are excited about this partnership with Banijay Rights and the opportunity to produce a range of Peaky Blinders spirits. This collection will honor the legacy of the show while offering fans a unique, collectible taste of the Peaky world. These won't just be spirits — they'll be storytelling in a bottle."

Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added: "The world of Peaky Blinders has a rich and distinctive style beloved by international audiences. With over 50 years of combined experience in the spirits industry, Barrel Global's range provides a fresh and authentic way to reach fans as we expand this brand in the premium spirits space."

The multi-award-winning Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new series of Peaky Blinders, produced by Kudos and Garrison Drama for BBC iPlayer and BBC One in the UK and for Netflix globally, have recently been announced.

ABOUT BARREL GLOBAL
One of the first front-facing barrel ownership companies in the U.S., Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the U.S. to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. To guarantee the safety and security of the barrels, Barrel Global partners with distilleries and offers a state-of-the-art purchasing and stock management system for client use. Barrel Global is focused heavily on pushing the amazing bourbon and American Whiskey categories across the globe.

ABOUT BANIJAY RIGHTS
Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 205,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights' catalogue encompasses a host of top titles from Banijay's 130+ in-house labels, and several third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.

Media Contact:
Collin Smith
Colangelo & Partners
[email protected]

SOURCE Barrel Global