WOODLAND HILLS, Calif., Dec. 14, 2011 /PRNewswire/ -- Barrett-Jackson Auction Company, organizer of The World's Greatest Collector Car Auctions™, has engaged JMPR Public Relations to handle its national and international public relations outreach and media relations initiatives.
Barrett-Jackson is the largest collector car auction company in the world with major yearly auctions in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Held every January for the past 40 years, the Scottsdale auction is looked to as a market barometer for the entire year, including industry trends such as vehicle popularity and values.
JMPR will be primarily responsible for continuing to grow Barrett-Jackson's visibility for all its auctions within the national and international business, automotive and lifestyle media markets and to make key audiences aware of Barrett-Jackson's offerings, from rare, high-end sports cars to one-of-a-kind classics. Phoenix, Ariz.-based UP Agency is handling local and regional public relations outreach for Barrett-Jackson's Scottsdale auction.
"Barrett-Jackson is the market mover for the year," states JMPR President Joe Molina. "This year's Scottsdale auction will be especially exciting due to the new influx of high-end vehicles rolling across the block. I also look forward to Barrett-Jackson's subsequent auctions to see which unique vehicles will be offered this year."
Barrett-Jackson's Scottsdale auction has seen a 55 percent increase in pre-sale tickets this year versus the same time period last year. The auction company is the largest of its kind with 2011 Scottsdale sales topping $70 million and an attendance of more than 250,000.
About JMPR Public Relations
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle, transportation and lifestyle industries, include Bentley Motors, Bugatti Automobiles, Piaggio Aero, Ducati North America, Galpin Motors, Motor Trend Automotive Group, Airstream Trailers and Meguiar's, Inc.
About Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions™" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.
SOURCE JMPR Public Relations