Base 2 Applications Wins CTIA Brand Scrum Mobile App Challenge at The Muther! of All Hackathons
Company Receives $25,000 CTIA Events Prize Package, as does Yobble for "Best in Show" App
WASHINGTON, June 30, 2011 /PRNewswire/ -- CTIA–The Wireless Association®, today announced Base 2 Applications and Yobble as winners of its sponsored prize categories at Wireless Industry Partnership's (WIP's) The Muther! of All Hackathons, a 36-hour, non-stop competition to build the industry's hottest new mobile apps. Winners were announced shortly after an intense round of live judging on Saturday, June 25th at the Computer History Museum in Mountain View, California.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/base-2-applications-wins-ctia-brand-scrum-mobile-app-challenge-at-the-muther-of-all-hackathons-124764599.html
Base 2 competed against other developers in the challenge to create a prototype application that could be used in conjunction with CTIA's industry trade shows. The company distinguished its submission with a number of offerings, including an advanced event-floor social networking feature; quick-response (QR) coding for instant, on-the-fly information about an attendee or exhibit; a viral shake-for-prizes feature; and a customizable charity fundraising backend.
Base 2 won a prize package from CTIA Shows worth more than $25,000, including a booth, ad space in the show guide, VIP passes, a Buzz Zone interview and free entry into show awards programs for the upcoming CTIA trade show of their choice. If CTIA decides to use Base 2's solution, the organization will officially promote the developers along with the app itself at CTIA's two signature events, CTIA ENTERPRISE & APPLICATIONS™ 2011 and International CTIA WIRELESS® 2012.
Yobble was presented with a similar CTIA Shows prize package for winning WIP's "Best in Show" honors with "Air Guitar Move," a raucous, crowd-pleasing application that turns an iPhone into a guitar. With the phone in one hand as the guitar neck and a motion-sensing pick in the other, users can strum the air and hear the corresponding chords—along with the rest of the music.
"The app developers' innovation and out-of-the-box thinking were inspirational," said Robert Mesirow, vice president and show director at CTIA. "Base 2 and Yobble demonstrated the type of talent CTIA wants to help feature, and we're looking forward to sponsoring more events like Muther!. Furthermore, whether it's using our show app to find the next big partnership or rocking out with Air Guitar Move after an intense day of networking, attendees will find CTIA shows more productive, more exciting and downright unforgettable."
Follow CTIA Shows
About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. International CTIA WIRELESS® 2012 takes place May 8-10 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Visit www.ctiashows.com.
About CTIA
CTIA–The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC. Visit www.ctia.org.
Related Links:
CTIA - The Wireless Association
SOURCE CTIA
Share this article