BASF Names North American Distributors for Care Chemicals Business

Sep 26, 2011, 09:30 ET from BASF Corporation

FLORHAM PARK, N.J., Sept. 26, 2011 /PRNewswire/ -- BASF Corporation has entered into agreements with nine distributors who will represent its personal care and selected home care businesses in North America. BASF's successful acquisition of Cognis in December 2010 combined the know-how and the range of products of both companies and broadened the portfolio, creating the opportunity to restructure the distribution network to better serve personal care customers.

"After a thorough selection process, we formed a new distribution network that will enhance our market focus, sales excellence and industry expertise," said Frank Bergonzi, Director of Corporate Distribution for BASF in North America. "Our newly integrated personal care team along with an efficient distribution network will provide our customers with the most comprehensive product portfolio in the industry."

Effective January 1, 2012, the following companies will form the distribution network:

About BASF Care Chemicals

BASF's Care Chemicals division offers a broad portfolio of products and solutions for personal care, home care, hygiene, industrial & institutional cleaning as well as a comprehensive spectrum of technical applications. Through the acquisition of Cognis, Care Chemicals has become the leading supplier to the cosmetics industry and has strengthened its number one position in products for the detergents and cleaners industry. The high quality product portfolio of the division mainly comprises surfactants, polymers, emollients, chelating agents, UV filters and biocides. Superabsorbents, developed for the requirements in all fields of hygiene applications, round out the offering. Care Chemicals operates production and development sites as well as sales offices all over the world.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF's North American operations, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than euro 63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at or in the Social Media Newsroom at

SOURCE BASF Corporation