BASF to host West Coast Customs vehicle unveiling and show new car color technologies at SEMA

SOUTHFIELD, Mich., Oct. 29, 2013 /PRNewswire/ -- BASF will reveal a restyled vehicle, host celebrity autograph sessions and present the latest in car color technology from their Glasurit®, R-M® and Carizzma Colors™ paint lines at booth 21441 at the 2013 Specialty Equipment Market Association (SEMA) Show, Nov. 5 to Nov. 8 in Las Vegas.

A restyled 2013 Scion FR-S from Ryan Friedlinghaus of West Coast Customs will be unveiled on Nov. 5 at 2:30 p.m. The vehicle will feature BASF's new ONYX™ HD Low VOC Productive System.  The new system produces low VOC basecoats that can be formulated as either waterborne or solventborne – the first system on the market to provide such options.

Friedlinghaus will attend the unveiling and will be available for autographs. He will also be in the BASF booth Friday, Nov. 8 at 11 a.m. for a second autograph session.

BASF will also display other restyled vehicles, including:

• A 1932 Muroc "Magnatude" Roadster from Chip Foose of Foose Designs painted using Glasurit 90-Line Butterscotch Pearl with Champagne metallic;
• A 1969 Talledega Torino GPT Special from Troy Trepanier of Rad Rides by Troy painted using Glasurit 90-Line Tennessee Whisky Gold gloss and Daytona Sand satin; and
• A 1967 Camaro from Ultimate Auto featuring Ruthless Red from Carizzma Colors.

Racing legend Richard Petty will also be hosting an autograph session at the BASF booth, with Foose, Trepanier and the Ringbrothers, as well as live online chats.

For the complete schedule of these events, please visit our Facebook Events page.

For more information on our products, please visit: www.basfrefinish.com.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF's North American operations, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF