Basic Communications Selects eSecuritel's Handset Protection Offering

ATLANTA, March 30 /PRNewswire/ -- Basic Communications, Inc. (Basic), a nearly 20 year-old Michigan-based dealer of wireless services, has chosen to deploy eSecuritel's carrier-grade handset protection program as they continue to seek ways to best serve their customers through its 24 locations around the state.  

eSecuritel, the expert in comprehensive handset protection and replacement programs who currently provides the best customer experience to over 23 wireless carriers is now offering the same "carrier-grade" program to independent wireless dealers.  eSecuritel will provide an integrated offering which will give Basic a proven method of further increasing customer satisfaction among its more than 60,000 customers while growing recurring revenue among these subscribers. With a wide selection of the most advanced wireless devices, a handset protection program has become increasingly more desirable as Basic customers continue to invest more money in the phones they carry.

"As a dealer for Verizon and Sprint, we needed an insurance solution that provided the best option for our customers, regardless of wireless carrier," said Greg Kirby, CEO, Basic. "After looking at all of the other insurance solutions, it was clear that a carrier-grade program from eSecuritel best met the needs of our customers."  

eSecuritel's Web-based Handset Issue Tracking System (HITSTM) technology streamlines the claim fulfillment process and manages all aspects of the handset replacement program from subscriber enrollment to claim fulfillment. Specifically with HITS, Basic gains an innovative software platform which combines information tracking, operations management and data analysis capabilities to deliver an automated process for replacing damaged, lost, and stolen wireless devices.  In addition, coverage includes malfunction or mechanical/electronic failure beyond the manufacturer's warranty.  The program includes the ability to pay premiums monthly, avoiding the consumer burden of having to pay for a one or two year policy up front.  It also allows customers to get their replacement phone in store and not have to wait while it is shipped to them through the mail.  

The eSecuritel platform removes the burden from Basic of managing such a program while enabling faster adjudication and handset replacement services to Basic's customers. Wireless carriers and independent dealers have the ability to configure handset protection plans at the subscriber level, gaining a level of flexibility not available through competing programs. All aspects of the eSecuritel program comply fully with Department of Insurance regulations in all 50 states as well as Canada and are underwritten by an "A-Rated" insurer.  

"Wireless dealers, particularly in today's extremely competitive telecom market, understand the ongoing need to satisfy their customers beyond their expectations," said David Leach, CEO, eSecuritel. "With our handset protection program, Basic now has a tool to further build on its reputation of providing the best possible customer experience while continuing to support its growing presence across Michigan."

About Basic Communications, Inc.

Basic Communications, Inc. was founded in 1992 with the goal of building a company based on honesty and integrity as well as one that would simplify the purchase of high tech telecommunications products and services. Four years later, Basic was awarded the first Nextel Representative contract in West Michigan and, soon thereafter, in Northern Michigan. A pioneer in the wireless industry, Basic now has many locations, several of which are Authorized Service Centers, throughout Michigan that service over 60,000 satisfied customers.

About eSecuritel

Founded in 2001, eSecuritel, the expert in comprehensive handset protection and replacement programs, delivers an unparalleled customer experience for subscribers and profitability for carriers and dealers. Unlike other services where only malfunction is covered, eSecuritel protects new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction. As the cornerstone to our services delivery, our Handset Issue Tracking System, or HITS™ technology, easily integrates with a carrier's or dealer's systems, managing all aspects of the handset replacement program from subscriber enrollment to claim fulfillment. It removes the burden of program management, making it possible to deliver faster adjudication and replacement services to subscribers. eSecuritel is the most flexible and responsive provider of handset insurance services to more wireless operators than any other company in the world. With a program which adheres to the insurance industry's strict regulatory requirements, eSecuritel delivers peace of mind to wireless carriers, dealers and consumers. For more information, visit http://www.esecuritel.com.

SOURCE eSecuritel