Baskin-Robbins Hits a Home Run This Summer With Collectible Major League Baseball Mini-Helmet Sundaes

America's Favorite Neighborhood Ice Cream Shop to Offer Major League Baseball Mini Helmets in Partnership with Aquafina

Jun 21, 2010, 13:33 ET from Baskin-Robbins

CANTON, Mass., June 21 /PRNewswire/ -- Batter up!  Baskin-Robbins and Aquafina®, an official sponsor of Major League Baseball™, team up to hit a home run this summer by offering exclusive, collectible MLB® mini-helmets with the purchase of a 20 oz. Aquafina bottled water and a two-scoop Baskin-Robbins sundae.  For a limited time, beginning this week through September 27, ice cream and baseball enthusiasts can collect all 30 Major League Baseball teams' Mini-Helmets.

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100503/NE97472LOGO )

With this partnership, Baskin-Robbins and Aquafina are making summer fun, nostalgic and refreshing.  When ice cream and baseball fans purchase a bottle of Aquafina water and a two-scoop sundae, they can select a free MLB Mini-Helmet of their choice.  Fans can collect all 30 MLB Mini-Helmets or show their local team spirit each and every time.

"Summertime is all about ice cream and baseball," said Srinivas Kumar, Chief Brand Officer for Baskin-Robbins Worldwide.  "Together with Aquafina we hope to offer ice cream fans around the country a fun way to enjoy America's favorite pastime with an opportunity to cool down while the baseball season heats up."  

Sundae enthusiasts can select from multiple sundae options: a two-scoop sundae covered in hot fudge, caramel or strawberry topping, whipped cream, almonds and a cherry, or soft serve swirls covered in color-changing Magic Sprinkles.  Continuing with the baseball theme, the Baskin-Robbins June Flavor of the Month is Baseball Nut, a smooth, vanilla flavored ice cream swirled with a black raspberry ribbon and loaded with cashews.  

For regular updates on the Baseball Mini-Helmet Sundaes and other Baskin-Robbins promotions, please visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow the brand on Twitter at www.twitter.com/BaskinRobbins.  

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins



RELATED LINKS

http://www.baskinrobbins.com