Baskin-Robbins Invites Guests To Enjoy $1.31 Ice Cream Scoops On August 31st As Part Of Its "Celebrate 31" Promotion

Continues 70th Birthday Celebration with special offer valid at participating Baskin-Robbins shops nationwide

Aug 24, 2015, 09:30 ET from Baskin-Robbins

CANTON, Mass., Aug. 24, 2015 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced a special ice cream deal available for its August "Celebrate 31" promotion. On Monday, August 31st guests can enjoy $1.31 ice cream scoops at participating Baskin-Robbins shops nationwide. To help celebrate the brand's 70th birthday and its "31 flavors" heritage throughout the year, Baskin-Robbins is offering sweet frozen treat deals on each 31st of the month through the end of the year.

Guests can enjoy this special "Celebrate 31" deal on their favorite Baskin-Robbins ice cream flavors, including classics like Pralines 'n Cream, Very Berry Strawberry, Rocky Road, Mint Chocolate Chip and World Class® Chocolate. Additionally, Baskin-Robbins is featuring a range of seasonal ice cream flavors available at participating shops this summer, which includes Chocolate Almond, OREO® 'n Cake, Rum Raisin, S'More the Merrier and Wild 'n Reckless.

Additional OREO® cookie-themed frozen treats available at participating Baskin-Robbins shops this month include:

  • OREO® Cream Delight Cookie Cake: This elegant creation features a cream palette with a textured, combed side, complemented by a white dipping chocolate drizzled edge, OREO® cookies on top and a fudge border. This cake serves 12-16 people.
  • OREO® Cream Delight Cookie Roll Cake: Featuring the same look and feel as the OREO® Cream Delight Cookie Cake, this roll cake is a smaller portion which serves 6-8 people.
  • OREO® Ice Cream Cookie Sandwiches: This delicious frozen treat features a guest's favorite Baskin-Robbins ice cream flavor sandwiched between two 3-inch OREO® Cookie Wafers.

"We're excited to continue our 70th Birthday celebration with our guests by inviting them to enjoy $1.31 ice cream scoops on August 31st," said Carol Austin, Vice President of Marketing for Baskin-Robbins. "At Baskin-Robbins we're known for our extensive selection of innovative, premium ice cream flavors. We hope our guests enjoy this sweet deal and use it as an opportunity to indulge in one of their favorite Baskin-Robbins flavors, or as a chance to try something new."

For more information about Baskin-Robbins' wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO® is a registered trademark of Mondelez International group, used under license.

* Offer valid on August 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,500 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact: Justin Drake Dunkin' Brands 781-737-5200 justin.drake@dunkinbrands.com

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SOURCE Baskin-Robbins



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