Baskin-Robbins Is Making Detroit A Little Sweeter With The Launch Of Online Ice Cream Cake Ordering

CANTON, Mass., Dec. 16, 2013 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced the launch of online cake ordering for guests in the Detroit area, making it even easier to customize and order the brand's delicious ice cream cakes. Guests can now visit www.baskinrobbins.com/onlineordering to browse through Baskin-Robbins' gallery of creative and eye-catching ice cream cakes, perfect for any party or celebration, and can create their own customizable cake by choosing their favorite ice cream and cake flavor combination.

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Baskin-Robbins guests will be able to choose from a wide range of options when creating their own ice cream cake, including several cake shapes and sizes, and a variety of ice cream flavor and cake combinations. These include Baskin-Robbins' holly jolly Snowman ice cream cake and Candy Lane Cottage ice cream cake, which are perfect for any holiday get  together. Upon visiting the online cake ordering site, guests will be prompted to enter their zip code to be directed to their nearest participating Baskin-Robbins location.

Each cake can be customized with one of up to 16 Baskin-Robbins ice cream flavors like Rocky Road, Jamoca® Almond Fudge or OREO® Cookies 'n Cream, and one of two cake varieties, Chocolate or Vanilla. Guests can also choose from a variety of additional items, including birthday candles and Clown Cones, made with any of the up to 16 available Baskin-Robbins ice cream flavors. Online cake orders will be available for pick-up on the date selected by the guest, with cakes available as soon as 24 hours after the order is placed.

"At Baskin-Robbins, we're always looking for innovative ways to enhance the guest experience," said Tracy Russell, Director of Marketing for Baskin-Robbins.  "That's why we're so excited to introduce online cake ordering to our guests in the Detroit area. This gives guests another easy and convenient way to customize and order their own Baskin-Robbins ice cream cake in a fun and interactive way."

Baskin-Robbins' online cake ordering is now available at nearly 40 participating locations in the Detroit area. To find a participating location, guests can use the "Find a Shop" feature on www.BaskinRobbins.com and look for the ice cream cake logo next to the store location. More information about Baskin-Robbins' online cake ordering in Detroit can also be found at www.facebook.com/BaskinRobbins.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,100 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit http://www.baskinrobbins.com/

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
[email protected]

SOURCE Baskin-Robbins