Baskin-Robbins Packs a Punch With 'Picnic Punch' -- Its Refreshing and Unique New Fruity Summer Flavor

The Perfect Way to Beat the Summer Heat, The August Flavor of the Month Features Watermelon and Green Apple Flavored Sherbet

Aug 02, 2011, 10:31 ET from Baskin-Robbins

CANTON, Mass., Aug. 2, 2011 /PRNewswire/ -- Looking for an easy way to beat the summer heat?  Try Baskin-Robbins' August Flavor of the Month, Picnic Punch. This cool, refreshing Watermelon and Green Apple flavored sherbet swirl is the perfect remedy to help chill out on even the hottest of days.  

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The red and green sherbet combination is reminiscent of a classic hard candy that has always been a summer thirst quencher.  Now it takes the form of a classic sherbet dessert that is lower in calories than ice cream, but high in satisfaction and flavor.

"Sherbet is a classic ice cream alternative for those seeking a lower calorie frozen dessert," said Brian O'Mara, Baskin-Robbins vice president of marketing. "Sherbets are wildly popular during the hottest months of the year, and we wanted to deliver a new fruity combination we know our flavor aficionados will enjoy."

In Baskin-Robbins nationwide during the month of August, Picnic Punch is available by the scoop, in a cup or cone – or as part of a Baskin-Robbins classic sundae. It is also available in hand-packed pints, quarts and half gallons, so frozen dessert fanatics can enjoy Picnic Punch at home.**  Picnic Punch is versatile enough to serve as an icy dessert, snack, appetizer – or even as the basis for its namesake – a punch!

"Flavor enthusiasts are always seeking variety and originality in their ice cream and sherbet choices," adds O'Mara.  "The sweet, refreshing watermelon flavor combined with tart and tangy green apple flavor makes for a perfect summertime refresher that we think our guests will love."

**In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins



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