Baskin-Robbins Turns Breakfast Into Dessert with its September Flavor of the Month -- French Toast

CANTON, Mass., Sept. 6, 2011 /PRNewswire/ -- Breakfast for dessert? Baskin-Robbins' September Flavor of the Month provides ice cream enthusiasts a fun twist on Sunday brunch.  The world's largest chain of ice cream specialty shops today introduced French Toast ice cream, a flavor featuring scrumptious French Toast-flavored ice cream combined with gooey maple bread pudding.  So toss out the fork and knife and grab a spoon –an iconic Baskin-Robbins pink spoon – to enjoy this French Toast inspired flavor.  

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French Toast began dazzling the taste buds of King Henry V in the 15th Century when bread that might have otherwise been thrown away was used to create a sweet treat for the King.  Now a global breakfast favorite, French Toast is enjoyed by all ages and can be made with a variety of breads and topped with butter, gooey syrups, and fruit.  Typically, it is served for breakfast or enjoyed as a favorite weekend brunch option.  

"With Baskin-Robbins new breakfast-inspired French Toast ice cream, we created a flavor that delivers the best of both worlds, breakfast and dessert," said Brian O'Mara, Baskin-Robbins Vice President of Marketing.  "While this sweet flavor is reminiscent of an Autumn Sunday brunch, ice cream fans can enjoy this delicious flavor every day of the week –on top of homemade waffles, pancakes or even on traditional French Toast."

Baskin-Robbins is offering French Toast ice cream nationwide, for a limited time only, and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts and half-gallons so ice cream lovers can bring French Toast home to enjoy with family and friends or create their own specialty ice cream desserts.*

"Baskin-Robbins is known for its flavor heritage and continues to deliver ice cream that combines unique and complementary flavors that make a lasting impression on our loyal ice cream fans," adds O'Mara.  "We encourage customers with adventuresome palettes to experiment with innovative flavors that are inspiring today's ice cream trends.  At Baskin-Robbins, experience a double breakfast treat of French Toast and waffles by ordering a scoop of French Toast ice cream in a homemade waffle cone."

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins