Bateman Group Announces Unprecedented Momentum with Seven New Client Wins and Two Senior-Level Appointments

SAN FRANCISCO and BROOKLYN, N.Y., Aug. 28, 2013 /PRNewswire/ -- Bateman Group, an award-winning integrated public relations and social media communications firm, today announced the addition of seven new clients and two senior-level appointments to the management team in San Francisco. Collectively representing more than $2M in annual revenue for the agency, new clients announced today include: Apprenda, Braintree, Bunchball, Digimind, Nutanix, Tidemark and Xamarin. In addition, Bateman Group also announced the appointment of Syreeta Mussante to senior vice president and promotion of Paula Cavagnaro to vice president, both in the San Francisco office and effective immediately.

After a focused new business effort in which the agency triumphed in several competitive reviews, Bateman Group added seven market-leading companies spanning multiple practice areas, including Mobile Technologies; Cloud and Datacenter Infrastructure Technologies; and Digital Advertising and Marketing Technologies. Ongoing responsibilities for the new clients include: corporate and product message refinement; storyline development; thought leadership campaigns; product/service awareness programs including media and blogger outreach; integrated social media; content marketing, etc.

New clients announced today include:

Apprenda — Based in Clinton Park, N.Y., Apprenda is the leading Enterprise Platform as a Service (PaaS) powering the next generation of enterprise applications.

Braintree — Based in Chicago, Braintree is a catalyst for the next generation of commerce. Braintree provides the easiest way to pay and get paid across any device.

Bunchball — Based in Redwood Shores, Calif., Bunchball is the industry leader in gamification.

Digimind — Based in Paris, France with U.S. headquarters in Cambridge, Mass., Digimind is one of the leading SaaS-based intelligence software companies.

Nutanix — Based in San Jose, Calif., Nutanix provides datacenter infrastructure solutions that are hyper efficient, massively scalable and elegantly simple.

Tidemark — Based in Redwood Shores, Calif., Tidemark helps medium and large enterprises transform their businesses with cloud-based planning, forecasting and analytic applications that work for everyone on any device.

Xamarin — Based in San Francisco, Xamarin is the new standard for enterprise mobile development, enabling businesses to build fully native iOS and Android apps from a single code base. Xamarin also enables business to automate mobile app testing on hundreds of real devices in the cloud.

Mussante Joins as SVP, Cavagnaro Promoted to VP
Bateman Group expanded the senior management team today with a new hire and promotion in the San Francisco office.

Syreeta Mussante, Senior Vice President
For more than 15 years, Syreeta has been offering strategic public relations counsel and execution to technology companies in industries ranging from Internet infrastructure, enterprise hardware and software, storage, social networking, video game and consumer electronics. Syreeta has advised both major global corporations and start-ups on how to leverage communications to economically increase visibility and meet critical business objectives. She comes to Bateman Group from Lewis PR, where she was vice president and GM of the San Francisco office overseeing the Splunk account, among others. Prior to that, she was a managing director for the Connected Technologies Practice at Spark PR.

Paula Cavagnaro, Vice President
Bateman Group also announced the promotion of Paula Cavagnaro to vice president, effective immediately. Paula joined Bateman Group six months ago as an account director with more than 15 years of experience managing multi-channel marketing programs, mostly recently with FreeMonee Network, the world's first and only gift incentive network, where she was senior director, marketing communications. Before FreeMonee, Paula was senior director, marketing at former Bateman client Motista, a consumer intelligence start-up in San Mateo, Calif. Paula earned her agency-side credentials as a director at Antenna Group in San Francisco working with emerging technology companies like Jigsaw, Lending Club and Shipwire.

About Bateman Group
Bateman Group was founded in 2004 to make a bigger impact for a more select group of companies. The award-winning digital communications agency integrates PR, social media, content marketing and analytics to help technology and consumer brands turn innovation into market leadership. Bateman Group is based in San Francisco with offices in Brooklyn. For more information, visit the company's website.

Contact:
Elissa Davis
Bateman Group
(718) 355-8722
[email protected]

SOURCE Bateman Group