SAN FRANCISCO and BROOKLYN, N.Y., Sept. 7, 2016 /PRNewswire/ -- Bateman Group, an award-winning integrated digital communications firm, today announced the appointment of 20-year IDG News Service veteran James Niccolai to the position of Director of Content and Media Strategy, effective on Monday, Oct. 3, 2016. With expertise spanning server hardware, semiconductors, cloud services, AI and Big Data, Niccolai will focus primarily on enterprise, developer and infrastructure technology clients, which Bateman Group breaks into two distinct practice areas: The Future of Work and The New Stack.
In this new position, Niccolai reunites with a former colleague from IDG News Service, Elinor Mills, Bateman Group's vice president of Content and Media Strategy. Mills joined the agency four years ago and today leads its Content Studio that last year produced more than 500 pieces of content and 50 data campaigns for Bateman Group's clients. By bringing together Mills' well-known expertise in IT and data security with Niccolai's knowledge of the enterprise and cloud infrastructure markets, Bateman Group expands the depth and breadth of the agency's Content Studio capabilities across a much wider range of technology markets and sub-markets.
"Since formalizing our offering in 2012, Elinor's journalism credentials, network, reputation and content skills have turned the Content Studio into a major revenue driver, particularly in our Marketing Tech and Trust practices," said Fred Bateman, CEO and founder at Bateman Group. "Now we're seeing an increase in content needs from companies across a wider range of enterprise markets, from the simple to the very complex. James brings a passion for cloud and data center infrastructure technologies that perfectly complements Elinor's in trust. They also happen to be great friends who I know will commit to bringing even greater leadership to the Content Studio," added Bateman.
"I was ready for a change and excited to see what happens on the other side of the curtain," said James Niccolai, newly appointed director of Content and Media Strategy at Bateman Group. "They're a terrific group of people with a unique approach to storytelling and some really interesting clients. Bateman Group already has a solid enterprise practice. My goal is to expand it and make it even better."
About Bateman Group
Based in San Francisco with offices in New York City, Bateman Group is an award-winning digital communications agency that integrates PR, social media, content marketing and analytics to help technology and consumer brands turn innovation into market leadership. For more information, visit the company's website.
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SOURCE Bateman Group