Bateman Group Welcomes Motista to Client Roster

SAN FRANCISCO, May 23, 2011 /PRNewswire/ -- Bateman Group, an integrated public relations and social media communications firm, today announced that Motista, the first on-demand consumer connection intelligence solution for marketers, has selected Bateman Group to serve as the company's PR and social media agency of record after a competitive review of several qualified agencies located throughout San Francisco and Silicon Valley. With this win, Bateman Group adds another client to its growing marketing technology practice, which focuses on strategic communication programs for companies offering innovative products and services targeting Fortune 1000 marketers.

Bateman Group was selected by Motista to help meet the company's objectives for corporate brand building, product positioning, thought leadership and customer acquisition. Bateman's responsibilities include day-to-day strategic communications counsel; messaging and content strategies; executive visibility; industry analyst relations; business, trade and vertical media outreach; blogger relations and social media campaigns. Bateman Group Senior Vice President Bill Bourdon and Managing Director Lisa Melsted will lead the San Francisco-based account team.

"For the last several years we have worked closely with a group of Fortune 1000 brands to evolve Motista, resulting in a one-of-a-kind consumer connection platform," said Scott Magids, co-founder and CEO, Motista. "We needed an agency that was both passionate about our story and intimately familiar with the unique opportunities and challenges that lie ahead. We closely reviewed several firms and selected Bateman Group because of their genuine understanding of the marketing sector, deep influencer relationships and results-oriented creative strategies."

"There's arguably no other business function being disrupted more by technology right now than marketing," said Bill Bourdon, senior vice president, Bateman Group. "We're acutely aware of the business issues driving the Fortune 1000 marketer's technology decisions today through our work on behalf of clients such as Baynote and Recyclebank. We were impressed right away by Motista's vision and truly unique product offering, which we feel will have an explosive impact on the way marketers connect with their consumers for years to come."

About Motista

Started by marketers for marketers, Motista empowers Fortune 1000 brands with consumer intelligence about what motivates consumers to act. Motista's web-based solution provides easy, on-demand access to high-quality data proven to help marketers create deeper connections with consumers. Marketers at the world's top financial services, consumer electronics, retail and household product brands use Motista every day to understand and build stronger consumer connection. The company is headquartered in San Mateo, Calif. To learn more, visit www.motista.com.

About Bateman Group

Bateman Group is an award-winning integrated public relations and social media communications agency founded in 2004 around a compelling vision — to make a bigger market impact for a smaller, more select group of companies. In the last two years, Bateman Group was named one of the "Best Boutique Agencies to Work For" by The Holmes Report, hailed as "One of Silicon Valley's top-tier tech agencies" by PR WEEK, and earned a Gold Bulldog Media Award for Best Consumer Tech launch. Bateman Group is headquartered in San Francisco with offices in New York City and additional staff in Boston. For more information, please visit the company website or the Bateman Banter blog.

Media Contact:
Rod McLeod
Bateman Group
(415) 503-1818, ext. 26
[email protected]

SOURCE Bateman Group