Battat invites families to a series of events to celebrate the launch of its new shop-in-shop concept at Target locations

MONTREAL, Oct. 3, 2016 /PRNewswire/ - Maison Joseph Battat Ltd. (Battat) announces the successful kickoff of its new store concept in 19 Target stores across the United States. Indeed, a brand new exciting shop-in-shop concept for its 18" doll product line, Our Generation, was recently launched in the following participating Target locations: Acworth, Algonquin, Birmingham, Broadview, Champlin, Cordova, Huntsville South, Huntsville West, Lakeville, Miramar, Mount Laurel, Mundelein, Naperville, Ocean Township, Plainfield, Royal Palm Beach, Sanford, South Elgin, and Viera.

"The deployment of this new concept is the result of a close collaboration between Target and Battat. We wanted the children to be able to build a whimsical universe around Our Generation dolls in which they could dream up their own stories embodying our brand values. Our partnership with Target has allowed us to use their retail space in order to conceive a unique, immersive and fun experience," according to Dany Battat, co-owner - Battat.

In addition, and in conjunction with the kickoff, special activity workshops will be held at all above-mentioned locations from 10 a.m. to 1 p.m. on the following dates:

• October 8;
• November 12;
• December 10.

"The response has been extremely positive. The diversity of our themes and the quality of Our Generation product line is recognized globally. The launch of this new retail concept has greatly heightened the interest towards the Our Generation brand, and we are now looking forward to having a broader deployment of these shop-in-shops in 2017," mentioned Joseph Battat, co-owner - Battat.

About Maison Joseph Battat Ltd.

Battat is a family-owned business that is almost 120 years old and has been operating in North America for over 45 years. The company has been in the business of designing and marketing high-quality toys for more than 40 years. Battat is vertically integrated, from conception to production, with a full team of product managers, designers, graphic artists and engineers who work with dedicated manufacturing plants. Battat's motto has always been to supply quality toys at affordable prices, keeping in mind that every toy made has to have a redeeming value for children using it. The toys all have an educational value, whether it is didactic, nurturing, or collecting and creating worlds for children. The company manufactures to the highest standards, both in terms of quality and safety. Battat always ran on the principles of honesty, integrity, and fairness, both towards its employees and customers.

SOURCE Maison Joseph Battat Ltd.