Battroborg Motion Controlled Battling Robots Champion Their Way onto Retail Shelves and Hot Holiday Toy Lists

TOMY's innovative line of battling robots adds real punch to holiday 2013 toy offerings

Oct 02, 2013, 07:02 ET from TOMY International

OAK BROOK, Ill., Oct. 2, 2013 /PRNewswire/ -- TOMY, a leading global designer, producer and marketer of a broad range of toys and collectible products for children of all ages, announces the retail arrival of its runaway 2013 holiday hit, Battroborg. The highly-anticipated Battroborg line is garnering support from retailers and industry experts alike, with the 3-in-1 Battle Arena having recently been included on the "Toys"R"Us® 2013 Holiday Hot Toy List," The Toy Insider's "Hot 20 List" and's "Most Wanted" toys of 2013. In addition, the Battroborg line has earned global honors including Toy of the Year in Belgium and Best Action Boys Toy of the Year in France.

"We have been watching the momentum build for Battroborg ever since it debuted at Toy Fair in February," states Greg Kilrea, President and CEO of TOMY International. "Beginning in early summer, we've focused a considerable amount of our resources on getting the product into kids' hands and providing them with a chance to try Battroborg before it was available in stores. The brand awareness is really starting to build and now with the added international awards and recognition, Battroborg is poised to be one of this year's holiday must-haves, not only here in the US, but in markets around the world. It has been an exciting global launch for our organization."

TOMY's Battroborg (  motion controlled battling robots are built for combat and fueled by players' own fists. The newest innovation in robot gaming technology takes the action center ring, transforming players' quick jabs into their robot's swift hits! Battroborgs automatically record battle wounds or damage level via an LED light on each robot, changing color every time a punch is received. The flagship Battroborg 3-in-1 Battle Arena promises pure excitement, ultimate battling action and knockout fun. With three different and fun competitive game modes, Battroborg invites kids ages six and up to settle the score at home this holiday season.

"The great thing about Battroborg is that it's a basic play pattern that kids around the world love and the whole family can play together, mixed with sophisticated technology that really ups the play value," adds Kilrea.

TOMY's Battroborg 3-in-1 Battle Arena retails for $79.99 and is available now at Wal-Mart, Toys"R"Us, Kmart and Amazon as well as other specialty and online retailers nationwide. For more information including additional product details please visit

About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Chuggington, Pokémon, Dinosaur Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International