NEW YORK, April 20, 2016 /PRNewswire/ -- Bauer Media Group's US digital business - Bauer Xcel Media US - today announced the appointment of Alexandra Pressland as the Vice President of Product. At Bauer Xcel Media US, Pressland will report to Allison Mezzafonte, SVP of Operations and will be responsible for advancing the growth and profitability of all of the company's digital brands, managing and expanding the product team and bringing new brands and products to market. Pressland will draw from her combination of content and commerce knowledge to develop commerce-based transactional products, a new venture for the company, and will drive further growth of recent launches such as chat bots and content distribution partnerships.
Pressland brings sixteen years of product leadership to her new role from major publisher brands including Bloomberg, Refinery29 and BBC. At Refinery29, she helped the company launch an ecommerce product that combined commerce and content in new innovative ways. She also has commerce experience from her time at Gilt Groupe where she focused on mobile and alternative payments. Most recently, Pressland was at Storyful where she was Product Lead for the company's Newswire service.
Alexandra Pressland, VP of Product of Bauer Xcel Media's US operations said: "Bauer Xcel Media is at the cutting edge of digital content creation. The company has a unique approach to publishing that welcomes experimentation across channels and partnerships, with a focus on long-term profitability and audience engagement. I am excited to join a team that marries creativity with analytics so effectively to bring great new products to millions of loyal fans."
Christian Baesler, President of Bauer Xcel Media's US operations, said: "With Alexandra's combination of content and commerce product development I'm thrilled to have her join our team to drive growth across all of our brands in new ways. Digital audiences crave relevant experiences from the companies they interact with online, so Bauer Xcel Media is constantly working to develop new products that are captivating, yet also profitable. Alexandra will help us refine our current social-first approach to content creation and engagement and help us test new products including some commerce-focused products coming out later this year."
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About the Bauer Media Group
The Bauer Media Group is one of the most successful media companies in the world. Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The company's portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim "We think popular." highlights the Bauer Media Group's perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
SOURCE Bauer Xcel Media