NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Bauer Media Group's US digital business - Bauer Xcel Media US - today announced that it grew its average monthly unique users in the U.S. from 15.9 million in 2014 by 42% to 22.6 million in 2015. With offices in New York, London, Sydney, Melbourne, Hamburg and Warsaw, Bauer Xcel Media now reaches 150 million monthly unique users worldwide.*
Bauer Xcel Media's Entertainment Group, comprised of InTouch, Life&Style, and Closer grew by 43% to 16.8 million monthly unique users. Within the group, InTouch grew by 80% to 8.5 million average monthly unique users, while Closer, a celebrity and lifestyle magazine for the underserved demographic of women age 40-plus grew 90% to 1.5 million average monthly unique users.
The Teen Group, consisting of J-14, M, and Twist grew by 35% to 5 million monthly unique users. Overall, Bauer's teen group has 16.3 million fans on Facebook. J-14 continues to be the largest editorial teen brand on Facebook, with 5.7 million fans for the English language version of the magazine and 3.6 million additional fans for Por Ti de J-14, the Spanish language version.
Christian Baesler, President of Bauer Xcel Media's US operations, said: "Bauer Xcel Media US's properties have experienced tremendous growth, starting with only about 1 million average monthly users in 2012, reaching now more than 25 million unique users per month in the US alone. We are extremely proud of this achievement considering that we have built all of our audience through organic means, mainly focused on maximizing our social media engagement. We take a unique approach to content production, empowering our editorial teams to make all decisions based on data. Rather than simply repurposing print articles, our goal is to focus on trending topics that will attract the largest audience possible."
*Source: Google Analytics
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About the Bauer Media Group
The Bauer Media Group is one of the most successful media companies in the world. Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The company's portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim "We think popular." highlights the Bauer Media Group's perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
SOURCE Bauer Xcel Media