Bayer Advanced(TM) Salutes The History Of The Rose Bowl(R) With Its 2010 Rose Parade(R) Float

The Bayer Advanced We Are The Champions float won the Queen's Trophy for the Most Effective Use and Presentation of Roses

Jan 01, 2010, 14:21 ET from Bayer Advanced

PASADENA, Calif. and RESEARCH TRIANGLE PARK, N.C., Jan. 1 /PRNewswire/ -- The Bayer Advanced 2010 Rose Parade float, which salutes the history of the Rose Bowl Game, won the Queen's Trophy for the most effective use and presentation of roses on a Rose Parade float. It's the 10th consecutive trophy for a Bayer Advanced float and the fourth time the consumer rose care brand won the Queen's Trophy.

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The Bayer Advanced We Are The Champions Rose Parade float celebrates the beauty of roses and the history of the Rose Bowl Game-the oldest post-season collegiate bowl game in the United States. The float is a stylized presentation of the Rose Bowl Stadium, depicted as a "Championship Cup," brimming with roses. It features 26,000 roses, as well as 21 of the largest roses in the Rose Parade-sculpted roses that are three-to-five feet in diameter.

Bayer Advanced sells products that help consumers grow Rose Parade-quality roses in their own backyard. Pasadena-based Phoenix Decorating, the largest Rose Parade float builder, created all of the Bayer Advanced award-winning floats for the past ten years.

"It's an incredible honor to receive the Queen's Trophy on the 10th anniversary of our participation in the Rose Parade and the 10th year of our rose care brand," said Chris Bremen, Head of Marketing for Bayer Advanced. "We set out to do something big this year by showcasing beautiful roses and honoring the history of the Rose Bowl Game. That celebration takes on greater significance with the Citi BCS National Championship at the Rose Bowl Stadium next week."

Historic Floragraphic Images

As part of its salute to the Rose Bowl Game, the Bayer Advanced float features four large floragraphic images that celebrate the history of the Granddaddy of Them All. The images were taken from historic posters, as well as Rose Parade and Rose Bowl programs.

1911 Chariot Races: In 1902, the Tournament of Roses added a football game following the Rose Parade -- the first post-season college football game ever held. The University of Michigan beat Stanford 49-0. The lopsided score prompted the Tournament to give up football in favor of a variety of activities, including Roman-style chariot races from 1903-1915 to end each parade. In 1916, football returned to stay.

1916 Washington State vs. Brown University: This image represents the rebirth of the Rose Bowl Game. Washington State beat Brown University 14-0. The game marked the first time an African-American (Brown University's Fritz Pollard) played in the Rose Bowl Game. Pollard was inducted into the College Football Hall of Fame in 1954 and the Pro Football Hall of Fame in 2005.

1923 USC vs. Penn State: That was the year the Rose Bowl Game actually took place in the current stadium. That year also marked USC's first Rose Bowl Game victory. USC has appeared in more Rose Bowl Games (33) and won more Rose Bowl Games (24) than any other team.

1931 Alabama vs. Washington State: The Rose Bowl Stadium was enlarged from a "U" shape to a larger 81,000-seat oval shape for this game. The Alabama Crimson Tide posted a 24-0 win over Washington State. Alabama's coach was Wallace Wade, who had been a player for the Brown University football team that lost to WSU in the 1916 Rose Bowl Game. Wade is credited with promoting Southern football nationwide by building powerhouses at the University of Alabama and Duke University. Wade led Alabama teams to their first three national championships (1925, 1926 and 1930 seasons) and took three Alabama teams (1926, 1927, 1931) and two Duke teams (1939 and 1942) to the Rose Bowl Game. The 1942 Rose Bowl Game was held at Duke on January 1 for safety reasons following the attack on Pearl Harbor a few weeks earlier.

  • Flowering Details: The sides of the Bayer Advanced We Are The Champions Rose Parade float are covered with silver leaf, accented by fine cut white strawflower and everlasting, lettuce seeds, eucalyptus leaves and white button mums. The "Rose Bowl" calligraphy is created with whole split peas. The rose logo and decorative roses on the walls of the bowl are made of dark and light pink strawflower on stems of onion seed and parsley flake leaves.
    • The eight large floragraphs are "painted" with a palette that includes nori seaweed, onion seed, farina, ground rice, powdered rice, fine-crushed walnut shell, flax seed, ground parsley flakes, sesame seed, statice, strawflower, split pea, parsnip seed, whole lentil seed, clover seed and fine coconut.
    • The 21 large sculpted roses that comprise the bouquet on top of the championship bowl are covered with red, bronze, yellow, white, light pink and dark pink strawflower; lavender, hot pink and dark purple statice; everlasting; lentil seed, clover seed, cinnamon and lentil. Cymbidium orchids, dendrobium orchids, cattalaya orchids, mokaras and coco sticks, as well as roses, daisies and carnations in a selection of rainbow colors accent the sculpted bouquet. Roses, daisies and carnations are at the base of the float.

About Bayer Advanced

Bayer Advanced(TM) rose care products have been helping backyard gardeners grow Rose Parade-quality roses for 10 years. Bayer Advanced rose care products are the Exclusive Rose Care Products of the Pasadena Tournament of Roses Association. Bayer Advanced is the Presenting Sponsor of the Rose Parade float decorating centers and the Presenting Sponsor of the Post Parade Showcase of Floats in Pasadena. In addition, Bayer Advanced rose care products are used on the 2,000 rose bushes in the Wrigley Gardens near the Tournament of Roses Association headquarters.

Bayer Advanced products feature innovative delivery methods that conserve water and ensure our highly effective active ingredients reach targeted plants. Bayer Advanced is introducing a new line of alternative gardening products in 2010 called Natria(TM). Look for the organic gardening symbol on many of the Bayer Advanced Natria products. When using Bayer Advanced(TM) products, always read and follow label instructions. You can learn more by visiting or by calling 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP, one of the world's top research-based crop protection companies, with more than 100 years of experience. Bayer Advanced and Bayer CropScience LP are part of the Bayer AG family, a FORTUNE Global 500 company.

Bayer (reg'd), the Bayer Cross (reg'd), Bayer Advanced(TM) and Natria(TM) are trademarks of Bayer. Rose Parade and Tournament of Roses are registered trademarks of the Pasadena Tournament of Roses Association

SOURCE Bayer Advanced