Bayer Introduces 'Your Ride With a Legend' Educational Program for Horse Enthusiasts

SHAWNEE, Kan., April 25, 2014 /PRNewswire/ -- Bayer HealthCare LLC Animal Health is introducing the "Your Ride With a Legend" educational program. This program is designed to give equine enthusiasts access to useful horse health information from Bayer and performance tips from a pair of world-class competitors, the "Legend Riders." Upon sign-up for the no-cost program, members have the opportunity to win a trip to one of two premiere equine events — the 2014 National Cutting Horse Association (NCHA) Futurity in Fort Worth, TX; or the 2015 Rolex Kentucky Three-Day Event presented by Land Rover in Lexington, KY. These two VIP trips include meet-and-greets with the "Legend Riders" for the winners and their respective guests.

Horse enthusiasts will be automatically entered in the "Your Ride With a Legend" Sweepstakes™ by visiting www.YourRideWithaLegend.com and joining the program. Once enrolled, members will receive information on Bayer equine products, rebates and incentives, as well as performance and training tips from the "Legend Riders" each quarter. The first 500 members also will receive a branded Legend^® (hyaluronate sodium) Injectable Solution water bottle.

"We are constantly striving to be the go-to information source for equine veterinarians, horse owners and enthusiasts," said Scott King, DVM, Equine Products Manager, Bayer HealthCare Animal Health. "The creation of the new "Your Ride With a Legend" program, not only gives Bayer the opportunity to connect with horse owners, it also gives horse owners the opportunity to learn from, and even meet, some of the world's best riders for a one-of-a-kind educational experience."

The Legend Riders

As part of the "Your Ride With a Legend" program, Matt Miller and Lynn Symansky, two world-class equine professionals known as the "Legend Riders," will provide information on the latest equine trends for members of the program, and will join Bayer at select equine events, serving as ambassadors of Bayer's brand.

Miller is a professional cutting horse trainer and competitor from Poolville, TX. He is a past NCHA Non-Pro Futurity champion and multiple NCHA aged event champion.

Joining Miller as a "Legend Rider" is Symansky, an accomplished international event competitor and instructor. Symansky was a gold medalist with the U.S. equestrian team in the 2011 Pan American Games.

"Every passionate horse owner shares a connection with their horses," said Symansky. "As a professional trainer, instructor and competitor I share that passion for horses. Joining Bayer's 'Legend Riders' team will be a terrific opportunity to share my knowledge with others."

For more information about "Your Ride With a Legend," including complete sweepstakes rules, visit www.YourRideWithaLegend.com or www.BayerEquineConnection.com. No purchase necessary.

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of healthcare, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.9 million (2013), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 56,000 employees (Dec. 31, 2013) and is represented in more than 100 countries. More information at www.healthcare.bayer.com.

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© 2014 Bayer HealthCare LLC, Animal Health Division, Shawnee Mission, KS 66201
Bayer and the Bayer Cross are registered trademarks of Bayer.
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Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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SOURCE Bayer HealthCare