WHIPPANY, N.J., June 7, 2016 /PRNewswire/ -- Bayer, a Life Science company dedicated to health care and agriculture, has been recognized by PR News with the Best Twitter Community Engagement Award for its "Bayer gets scientifically social" campaign. The award was announced yesterday at PR News' 2016 Social Media Awards luncheon in Miami.
"I am extremely proud of our U.S. social media team for winning this award," said Raymond F. Kerins, Jr., Senior Vice President and Head of Communications, Government Relations and Policy at Bayer Corporation. "Community engagement is an integral part of Bayer's overall communications strategy, Engage and Educate, and no one best exemplifies this strategy than our social media team."
"Any way you slice it, for brands, nonprofits, and agencies, social media remains a risky and resource-intensive proposition. It's a great challenge to prove that communications efforts on social results in actions that drive purchases, donations, membership, community action, yet we all know that social media is where people live," said Steve Goldstein, editorial director of PR News. "Our 2016 Social Media Awards recognize those communications teams that took and won the gamble on social media for their own organizations and clients, across a still-humbling array of platforms and apps."
Bayer's social media efforts in the U.S., led by Mark Bennett, Director of Digital Communications, and Marie Baker, Senior Manager, Social Media and Community, saw tremendous success in 2015. The Bayer US Twitter account has achieved 98% growth since January 2015.
Additionally, Bayer successfully launched several social media campaigns and partnerships, including a "Thank You" campaign celebrating science mentors, participation at the BlogHer conference, and a partnership with the Luke Bryan Farm Tour. These campaigns produced impressive results. Bayer achieved engagement rates 17% above average at BlogHer and a 96% positive sentiment rating during the Luke Bryan Farm Tour, boosting Bayer's reputation in the U.S.
About Bayer Corporation
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their lives. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.us.
Bayer® and the Bayer Cross® are registered trademarks of Bayer.
About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit www.prnewsonline.com.
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
SOURCE Bayer Corporation