Bayvrio launches first-of-its-kind marketplace that provides healthcare payers with greater choice, flexibility, and control

Payers can choose from best-in-class solutions and suppliers to build, manage, and deliver pharmacy benefit and healthcare strategies tailored to their needs and goals

TAMPA, Fla., Aug. 12, 2025 /PRNewswire/ -- Bayvrio, a provider of advanced technology and innovative, curated solutions to healthcare payers, today announced the launch of the Bayvrio Marketplace, a first-of-its-kind model that will change the way the industry builds, manages, and delivers healthcare and pharmacy benefits. By giving pharmacy benefit managers (PBMs), health plans, and health systems the freedom to choose from an array of best-in-class solutions and suppliers, the Bayvrio Marketplace offers participating organizations unprecedented flexibility, visibility, and control to meet the needs of their clients and members.

"In today's dynamic and complex healthcare market, legacy benefit programs are failing payers," said Mike Napolitano, president of Bayvrio. "The Bayvrio Marketplace is a completely new way of thinking. Powered by our advanced technology, it empowers payers to custom-build their offering while affirming full control over their pharmacy benefit program."

With this new marketplace model, organizations can implement Bayvrio's full suite of proven solutions or blend individual programs with their existing products. Bayvrio's intelligent technology unifies everything into one flexible, interoperable platform—fostering continuous innovation and driving differentiation.

Built for Innovation
The Bayvrio Marketplace delivers the flexibility and modularity that healthcare payers deserve so they can create the perfect fit for their organizations and members. From rebates and dispensing networks to integrated cash programs, copay assistance, international sourcing, formularies, clinical solutions, member tools, and more, this marketplace model creates new revenue streams, optimizes savings, enhances outcomes, and simplifies the member experience. 

An Industry-First Equity Model
In a groundbreaking move, select participants will have the opportunity to take an equity position in the Bayvrio Marketplace—benefiting not only from the flexibility and pricing advantages the marketplace delivers, but also sharing in the value, profit, and success they help create.

Expertise and Industry Strength
Bayvrio's team has decades of industry experience and has held leadership roles in some of the most recognizable and respected healthcare companies. Bayvrio is also backed by MedImpact, the nation's largest independent pharmacy benefit manager, which will also provide its solutions via the Bayvrio Marketplace.

"We see the Bayvrio Marketplace ushering in a new era of healthcare benefits management," said Napolitano. "Our partners will finally break the chains of legacy pharmacy models and unleash new and innovative possibilities to tackle pharmacy's persistent challenges."

About Bayvrio
Founded in 2022, Bayvrio enables innovation, unprecedented flexibility, transparency, and productivity. Bayvrio's modular, tech-driven approach gives healthcare payers the freedom to build their own pharmacy benefit strategy. With intelligent technology and a curated list of best-in-class pharmacy solutions, Bayvrio empowers PBMs, health systems, and health plans to take control of their pharmacy benefits, optimize costs and revenue, drive better outcomes, and simplify experiences. To learn more, visit Bayvrio online, follow Bayvrio on LinkedIn, or contact Bayvrio at [email protected].

SOURCE Bayvrio