NEW YORK, May 23, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., announced today the launch of Juicy Drop™ Gum, the newest product from its popular Juicy Drop® brand. Juicy Drop Gum will make its national debut in early 2017.
Juicy Drop is a powerhouse brand that continues to be a top seller and ranks within the top 5 non-chocolate skus at checkout *. The brand has been a leading force in category innovation, now revolutionizing the traditional bubble gum experience with new Juicy Drop Gum. The new offering will complement the Juicy Drop portfolio of successful products including Juicy Drop Pop, Juicy Drop Gummies, and Juicy Drop Taffy.
Juicy Drop Gum is a truly innovative product, designed to meet the top consumer need within the gum category. Eighty-three percent of consumers are looking for gum with long lasting flavor** and Juicy Drop Gum lets fans extend flavor in a unique and differentiated way. Its patent pending design allows consumers to use sour gel to continually boost and extend the flavor of their gum. Fans can also create their perfect mix of sweet bubble gum and sour gel for a mind blowing 2-in-1 flavor experience.
"Juicy Drop is the only brand that allows consumers to control the combination of sweet and sour tastes in every bite which has made it more and more popular every year," said Nicole Rivera, Marketing & Innovation Director at Bazooka Candy Brands. "Juicy Drop has a proven track record of innovation within the non-chocolate category and we saw an opportunity to bring something new to the gum category by addressing consumers' need for long lasting flavor. We have been able to create a delicious gum and gel combination that extends flavor, which we know our fans will love!"
Juicy Drop Gum will launch in four delicious flavors: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. Each tray has 16 packs and each pack comes with an easy access gel flavor booster and eight pieces of gum featuring a "drop zone" to efficiently capture sour gel while on-the-go.
Juicy Drop Gum will be available at checkout at retailers nationwide. The launch will be supported by an integrated marketing campaign that includes broadcast advertising as well as digital and social media promotion.
About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop Pop® and of course, Bazooka® Bubble Gum. For additional information, visit www.candymania.com.
*Source: IRI MULO L52 WE 4.17.16
**Source: 2016 Gum Attitude & Usage Study, March 2016
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SOURCE Bazooka Candy Brands