BBC's The Apprentice Finalist Nick Holzherr To Open Conference With A Unique Insight Into Whisk, His New Online Shopping Service

Semantic Technology & Business Conference 2012 SemTechBiz UK

Jul 11, 2012, 03:00 ET from Rising Media

LONDON, July 11, 2012 /PRNewswire/ -- Rising Media and WebMediaBrands, producers of the Semantic Technology & Business Conference (SemTechBiz UK), have confirmed that Nick Holzherr, star of  BBC's The Apprentice, will open this year's London conference with a keynote presentation explaining why data and semantic analysis are the driving forces behind Whisk, his post-Apprentice business.

Semantic Technology & Business Conference (SemTechBiz UK) brings together today's industry thought leaders and practitioners to explore the challenges and opportunities impacting both corporate business leaders and technologists. 

Semantic Technology & Business Conference (SemTechBiz UK) 2012 will be held on 19-20 September at The Millennium Gloucester Hotel, 4-18 Harrington Gardens, London SW7 4HL.

Whisk is a new service that will allow customers to convert recipes automatically into shopping lists within online supermarkets. In his opening keynote presentation, Holzherr will explain from a business and functionality point of view what Whisk offers to the user, the data it will analyse and how the company will extract commercial value from this information. Co-Founder Craig Edmunds will also be on hand to take delegates through Whisk's exciting and ambitious road map and plan to process a large amount of data at every milestone. 

This presentation serves as a unique opportunity to hear from one of the UK's most inspirational and talented young entrepreneurs as he demonstrates how semantic technology will be used to develop and grow this new online venture.

 "I am delighted to be the opening keynote at this year's conference," Holzherr said. "Whisk uses semantic technology to enable the transaction for every single recipe on the internet, even if the service hasn't come across it before. I will explain how Semantic technology gives us the adaptability this service needs, whilst providing the user with the ultimate freedom to explore the millions of recipes that the web has to offer."

The conference will feature innovative panels, roundtables, plenaries, keynotes and lightning sessions, all expertly produced to deliver tangible business value by helping to turn knowledge into actionable results. All speakers are leaders in the field of semantic technology with hands-on implementation experience and broad industry knowledge.

Delegates will benefit from this unique opportunity to explore how semantic solutions and linked data are being embraced throughout companies across a diverse range of disciplines and business categories. 

Register before 19 July 2012 to take advantage of the lowest-available super early bird rates. Please visit:

SemTechBiz UK official partners include: Best Web Design Agencies, Visibility Magazine, Mixing Digital, Lotico, mashup*, OMG, UKWDA and is a W3C member.

About Semantic Technology & Business Conference (SemTechBiz UK)   

Semantic Technology & Business Conference (SemTechBiz UK) is designed to educate individuals whose firms are just beginning to learn what semantic technologies are, as well as organizations that wish to enhance ongoing efforts to leverage semantics in their enterprise and web-based systems. From breakthrough approaches to solving business problems to the big data implications of fast–evolving technologies, SemTechBiz shows you how all the pieces fit together.

About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See for more info.

About WebMediaBrands Inc. 

WebMediaBrands Inc. (Nasdaq: WEBM) ( is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i), a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii), a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii), a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos ( and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.

All current WebMediaBrands press releases can be found online at:

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Rising Media
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SOURCE Rising Media