NEW YORK, Feb. 25, 2019 /PRNewswire/ -- The World Advertising Research Center (WARC) has released the results of its first Creative 100, ranking the most creative agencies, networks and campaigns in the world. The WARC Creative 100 replaces The Gunn Report as the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions.
BBDO New York was the top-ranked most creative agency in the world followed by AMVBBDO in London at #2. In fact, five BBDO agencies ranked among the world's Top 20, contributing to BBDO's overall position as the number one ranked most creative agency network. In addition to BBDO New York and AMVBBDO, Colenso BBDO in New Zealand was ranked #8, AlmapBBDO in Brazil was #17 and CHE Proximity in Melbourne was #19. In all, 22 BBDO agencies contributed to its network results.
Five BBDO-created campaigns for five different clients were among the 20 most awarded campaigns of the year. These included: "#Bloodnormal" for Bodyform/Libresse from AMVBBDO (#2), "The Talk" for P&G from BBDO New York (#8), "Live Looper" for Downtown Records also from BBDO New York (#14), "SelfieSTIX" for Pedigree from Colenso BBDO (#16) and "Prescribed to Death" for the National Safety Council (NSC) from Energy BBDO Chicago (#18).
Topping the WARC Creative 100 follows news from earlier this month that BBDO and BBDO New York were also the number one network and agency, respectively, across all marketing communications in The Drum's Big Won rankings. And just last week, Fast Company published its annual list of the World's Most Innovative Companies. For the second year in a row, BBDO was ranked one of the most innovative companies in advertising. In December, BBDO New York was named Shoot Agency of the Year for best content production. And Contagious named BBDO to its list of 2019 Pioneers, celebrating the best and bravest agencies on the planet.
"What makes me most proud of topping the first WARC Creative 100 is that it's not just one agency or campaign. It's multiple agencies delivering work for multiple clients across multiple forms and platforms," said David Lubars, Chief Creative Officer, BBDO Worldwide.
Added Greg Hahn, Chief Creative Officer, BBDO New York, "To be at the top of this list is a huge testament to the talent and passion of the people here across the board. It's a recognition that everyone is on the same mission."
The WARC Creative 100 was established in 2019 as a replacement to the Gunn Report and is one of a series of rankings that will be published by WARC, offering an independent industry benchmark for creativity, media and effectiveness. This year's WARC Creative 100 was compiled from global industry competitions including Cannes Lions, Clio Awards, D&AD, London International Awards and the One Show, along with regional competitions such as Adfest, Dubai Lynx, El Ojo de Iberoamérica, El Sol, Eurobest, Golden Drum, Loeries and Spikes Asia. 2019 marks the 13th year in a row that BBDO has topped these creative rankings as the most creative agency network – 12 under the Gunn Report and now under the WARC Creative 100.
"The WARC Creative 100 delivers an independent and transparent global benchmark for the industry, shining a light on the brilliant and inspirational work produced and all those involved. We congratulate BBDO New York as #1 agency and BBDO Worldwide as #1 Network – a truly outstanding achievement," said David Tiltman, Head of Content, WARC.
BBDO's parent, Omnicom, was the world's best creative holding company and its global client Mars was ranked the world's most creative advertiser.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission to save the world from ineffective marketing.
WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
WARC collaborates with more than 50 respected industry organizations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.