RALEIGH, N.C., Feb, 4, 2011 /PRNewswire/ -- Sterling Capital Management announced that effective Feb. 1, the BB&T Funds have been renamed Sterling Capital Funds. The decision to change the fund family name follows the merger with the former advisor, BB&T Asset Management Inc., into Sterling Capital Management LLC that occurred Oct. 1, 2010.
"We are uniquely positioned to provide institutions, advisors and individuals the tools needed to navigate a challenging investment landscape," said Alex McAlister, president of Sterling Capital Management. "Our collaborative approach allows our investment teams to apply proprietary research and analysis along with common sense thinking to implement world-class investment strategies."
"Whether clients are looking for the current income potential of bonds, growth potential of stocks, the stability of money market funds, or a combination of all three, Sterling Capital Funds offers a well diversified lineup of 23 mutual funds skillfully guided by some of the industry's premiere talent," McAlister said.
For more information on Sterling Capital Funds, please visit the newly designed Web site (www.sterlingcapitalfunds.com). The site features a list of the new fund names and a brief Q&A on the rename.
Sterling Capital Management - advisor to the sterling capital funds
Sterling Capital Management LLC is a registered investment advisor founded in 1970. Sterling is an independently operated subsidiary of BB&T Corporation, one of the nation's largest financial services holding companies. Headquartered in Charlotte, N.C. with offices in Raleigh, N.C.; Atlanta, Ga.; and San Francisco, Calif., Sterling has more than $32 billion* in assets under management overseen by 75 investment and client services professionals. Sterling provides investment management services to a diversified group of clients including corporate, public, healthcare, private clients, endowment, foundation, insurance, sub-advisory, and managed investment pools in 40 states and 10 countries worldwide.
* data as of 12/31/2010
Mutual fund investing involves risk including the possible loss of principal value. An investment in a money market fund is neither insured nor guaranteed by the FDIC or any other governmental agency. Although the fund seeks to preserve the net asset value of $1.00 per share, it is possible to lose money by investing in the fund.
For more complete information on the Sterling Capital Funds, you may request a prospectus by calling 800-228-1872, Option 1, or by visiting our Web site at www.sterlingcapitalfunds.com. You should consider the fund's investment objectives, risks, charges and expenses carefully before you invest or send money. This and other important information is contained in the prospectus, which should be read carefully before investing.
Sterling Capital Funds are distributed by Sterling Capital Distributors Inc., which is not affiliated with Branch Banking and Trust Company or its affiliates.
SOURCE BB&T Corporation