BCBGMAXAZRIA Announces Partnership With VoyageOne To Expand And Sell In China's Online Marketplaces

Nov 23, 2015, 09:00 ET from BCBG Max Azria Group, LLC

NEW YORK, Nov. 23, 2015 /PRNewswire/ -- BCBGMAXAZRIA, the premier lifestyle brand known for high quality, on-trend fashion blending European sophistication and American flair, announces today that it is partnering with VoyageOne, a leading provider of B2C "cross-border" ecommerce solutions and services, to expand its cross-border online expansion plan and footprint in China.

"We are pleased to announce this partnership and the launch of BCBG on Tmall. We are very optimistic about the opportunity in China," says Max Azria, Founder, Chairman and CEO of BCBG Max Azria Group LLC.

BCBGMAXAZRIA's flagship line is now available to Chinese online shoppers on Alibaba's Tmall Global through VoyageOne's platform. BCBGMAXAZRIA can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China.

"BCBGMAXAZRIA is a truly an American flagship designer brand and completely  understand the complexity of cross-border ecommerce landscape in China and the need for a proven technology and solution delivery mechanism by which BCBGMAXAZRIA seamlessly integrate, launch and manage their online footprint in china," said Dennis Zhang, VoyageOne CEO. "We're extremely pleased to partner with BCBGMAXAZRIA to delivering true online shopping and customer service experiences through a single platform while help them grow their online business in China."

"China has been on our radar to grow our brand presence in this important international market and BCBGMAXAZRIA chose VoyageOne due to their experience and knowledge with Tmall as well as their California based team," says Michelle Magallon, SVP of Digital Commerce & Omnichannel at BCBG Max Azria Group, LLC.

"Our commitment to BCBGMAXAZRIA is to provide online shoppers in China with the best shopping experience and best product catalog BCBGMAXAZRIA can offer," said Patrick Hoss, Sr. Vice President of VoyageOne. "This means that we want to get in front of as many online shoppers as possible in China who now have the fashion freedom to express themselves by wearing their favorite BCBGMAXAZRIA's authentic products."

The BCBGMAXAZRIA Winter 2015 collection is now available at https://bcbgmaxazria.tmall.hk.

BCBG Max Azria Group, LLC: BCBG Max Azria Group began with a single idea – to create a beautiful dress. Founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria, BCBG was named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude." The brand embodies a true combination of European sophistication and American spirit. The BCBG Max Azria and BCBG Max Azria Runway labels are sold in 700 freestanding boutiques and shop-in-shops at top department stores across the globe.

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About VoyageOne
VoyageOne is a leading provider of B2C "cross-border" ecommerce solutions that enable U.S.-based retailers to integrate, sell, manage, and optimize their products sales across all online marketplaces in China without having a physical storefront or a local entity.  VoyageOne enables U.S.-based retailers to deploy and manage front-end websites and all back-office operations with multiple business-to-consumer (B2C) web stores in China, including Alibaba's Tmall Global , JD,VIP and other mobile applications.

For more information, please visit: www.voyageone.com

SOURCE BCBG Max Azria Group, LLC