BCS Financial Reaffirms Importance of Healthcare Solutions for Part-Time, Hourly Workers with New Brand Launch

BCS unveils CareBasic brand for its fixed indemnity insurance offerings, emphasizing the gaps in affordability for basic yet important care

CHICAGO, May 28, 2025 /PRNewswire/ -- Insurance and financial services company BCS Financial today announces the launch of CareBasic, its new brand for limited benefit medical plans in the marketplace. The new name and logo reflect the basic, yet important benefits made accessible to part-time, hourly, and intermittent workforces through the product solution.

For more than 20 years, BCS has offered limited benefit plans to fill a niche in the market for those not covered under traditional major medical insurance. Today, a competitive labor market and evolving workplace expectations have encouraged employers to rethink their benefit strategies, and increasing health care costs have widened gaps in the affordability of care. Under the CareBasic brand name, BCS will continue to offer flexible fixed indemnity and ancillary coverage options for part-time, hourly, seasonal, and intermittent workers.

"While major medical remains the gold standard for health insurance in the United States, it is not an option for every person or situation," said Andrew Neslin, Head of Supplemental Health Solutions at BCS. "We recognize a gap in the marketplace for employers to offer needed benefits for part-time and variable-hour employees, and our goal is to enable access to coverage in an easy-to-use, easy-to-understand way."

Available through employers, CareBasic Limited Benefit Medical plans include:

• Fixed indemnity insurance payments for things like physician office visits, hospital services, and surgical procedures
• Ancillary coverage options such as dental, vision, term life, and short-term disability
• No pre-existing condition limitations, no medical underwriting, and no deductibles
• Flexible enrollment and billing options, with no employer contribution required

More information can be found at carebasic.com.

In addition to its CareBasic product line, BCS will continue offering supplemental health products through EssentialCare, which encompasses its group accident, critical illness, and hospital indemnity products, as well as future supplemental product launches.

BCS is wholly owned by all Blue Cross Blue Shield licensees and the Blue Cross Blue Shield Association and has more than 75 years of experience delivering a wide range of insurance and financial services. For more information about BCS and its supplemental health solutions, visit bcsf.com.

About BCS Financial
BCS Financial Corporation has more than 75 years of experience delivering a wide range of insurance and financial solutions for Blue Cross and Blue Shield organizations and commercial markets nationwide. Through its subsidiaries, BCS Insurance Company and 4 Ever Life Insurance Company, BCS is licensed in all 50 states and is rated A (Excellent) by A.M. Best. BCS Financial is headquartered in Oakbrook Terrace, Ill. Learn more at bcsf.com.

MEDIA CONTACT
Nathan Post
Phone: 630.472.7860.

SOURCE BCS Financial