Be a Sensational Makeup Artist With Maybelline New York & CVS/pharmacy

Showcase your talents during Mercedes-Benz Fashion Week in New York City

Sep 08, 2010, 13:35 ET from Maybelline New York

NEW YORK, Sept. 8 /PRNewswire/ -- Can you create the perfect smoky eye? Are red lips your specialty?  Can you recreate a runway look with cosmetics from your local drugstore?  Then you might have what it takes to showcase your makeup talents backstage at a New York City fashion show.  This fall, Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week New York, and CVS/pharmacy are making dreams come true with the "Be a Sensational Makeup Artist" contest.

From September 1st to October 15th 2010, consumers can enter the "Be a Sensational Makeup Artist" contest by visiting  Simply submit a video of yourself creating a makeup look with Maybelline New York cosmetics.  You can showcase the look on yourself, a friend or a family member for a chance to win.

The "Be a Sensational Makeup Artist" contest will be judged by a panel of beauty experts including renowned Maybelline New York makeup artists, as well as executives from Maybelline New York.  The judges will select five finalists – The Fashion Five.  However, the viewing public will determine the grand prize winner.    The winner's makeup look will be showcased in the February 2011 issue of a top beauty/fashion magazine.  The winner will also receive a trip for two to New York City, a professional makeup artist kit full of Maybelline products, a CVS/pharmacy gift bag and the chance to assist Maybelline New York's Global Consulting Makeup Artist backstage at Mercedes-Benz Fashion Week in New York.  Visit for contest rules and additional details on prizes.    

"Maybelline New York is thrilled to be partnering with CVS/pharmacy on another Be Sensational program this fall," says Steve Lutz, Senior Vice President Sales, Maybelline New York * Garnier. "There are so many talented and aspiring makeup artists out there waiting for their big break.  As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, we are thrilled to make someone's dreams come true by letting them showcase their talents at this premiere beauty and fashion event."

Interested participants can also enter live at the Maybelline New York & CVS/pharmacy Beauty and Fashion Retreat from September 11thSeptember 16th at 1701 Broadway in New York City.  Consumers will be able to upload videos at a designated "Be Sensational" computer kiosk as well as receive complimentary makeup touch-ups, personalized consultation cards and coupons for Maybelline New York products at CVS/pharmacy.  Industry pros from top beauty and fashion magazines such as O, The Oprah Magazine, Marie Claire, Elle, Teen Vogue, Vogue, Harper's Bazaar, and New York Magazine will be on hand to share the latest beauty and fashion trends.   This free event is open to the public.

Online voting for The Fashion Five takes place from October 20th– November 7th, 2010.  Voters will be automatically entered to win numerous prizes including an all-expense paid trip for two to New York City, two tickets to a show at Mercedes-Benz Fashion Week in New York, a beauty makeover for them and their guest as well as two CVS/pharmacy gift bags valued at $50.  

During the entire month of September, Maybelline New York will support the "Be a Sensational Makeup Artist" contest through prominent in-store displays in more than 3,000 CVS/pharmacy locations throughout the country featuring Color Sensational Lipcolor and ExpertWear Eyeshadow.

About Maybelline New York

Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto - also available in Spanish.  Maybe she's born with it, maybe it's Maybelline.

About CVS/pharmacy

CVS/pharmacy is the retail division of CVS Caremark Corporation (NYSE: CVS). The Company operates more than 7,000 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

SOURCE Maybelline New York