Be Part of the Snuggie® Phenomenon: Submit Your Video for the First-Ever Snuggie® Choice Film Awards

Jun 30, 2010, 09:53 ET from Allstar Products Group

HAWTHORNE, N.Y., June 30 /PRNewswire/ -- As evidenced by the thousands of fan-generated videos on the internet, Snuggie®, America's favorite blanket with sleeves, has never been camera shy.  That's why Snuggie® brand maker Allstar Products Group today issued a call for the Snuggie® Choice Film Awards, a contest to find the best Snuggie® movie shorts.  Entrants have the chance to win $5,000 and the opportunity to produce one of the next Snuggie® brand commercials.  

Aspiring film makers can visit for complete entry details.  Videos must be no longer than three minutes and can cover a range of genres, such as comedy, drama, action or documentary - wherever your cinematic genius may take you!  All entries must be received by midnight EDT on September 1, 2010.

Submissions will be narrowed down to six finalists, and America will determine the winners in a public voting period in September.  All six finalists will be flown to the Snuggie® Choice Film Awards premiere in New York City in October.  Also, all finalists will win the entire 2010 Snuggie® blanket collection.

"Snuggie® fans are full of passion, humor and creativity," said Anne Flynn, Vice President of Marketing for Allstar Products Group.  "With the Snuggie® Choice Film Awards, we're excited for fans to take it to the next level; there's no telling what they'll come up with next!"

For more information on how to submit and the official rules, visit

About Allstar Products Group

Allstar Products Group, a leading consumer products company, has revolutionized today's consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie™ Pan Set, Emery Cat™ Board and Bumpits® Hair Inserts, among others.  Recognized in 2009 as "Marketer of the Year" by the Direct Response Marketing Association, Allstar Products Group has created some of the most successful and original direct-response campaigns in DRTV history.  The company's products have attracted millions of consumers and are available in the U.S. and internationally through a variety of distribution channels, including direct response television, internet and retail stores.  For more information, visit  

Allstar Products Group is based in Hawthorne, New York.

SOURCE Allstar Products Group