BEABA USA Announces New CEO
Lisa Speransky, juvenile industry veteran and former Marketing Director, takes lead
HOBOKEN, N.J., Oct. 6, 2015 /PRNewswire/ -- BEABA, internationally known juvenile product company, and creator of first steam cooker and blender that makes baby food, announces that Lisa Speransky has been appointed Chief Executive Officer of their North American subsidiary.
(Photo - http://photos.prnewswire.com/prnh/20151006/274290)
"The BEABA brand, along with offerings from its sister brand, Red Castle, which is known for high quality textiles, is only beginning to be known in the United States," acknowledges Speransky. "I am excited to be leading the U.S. division of this company at such an exciting time for the brand, as we expand our marketing efforts, expand our U.S. based team, and grow into new categories as part of a three year plan."
Ms. Speransky brings to the BEABA brand a rich history of experience that includes building and leading her own company, Ivy League Tutors Network, for 12 years, and nearly ten years in the juvenile products industry including her work with OXO on the creation of its juvenile brand and product line, OXO Tot. She was also previously on the marketing management team for BEABA USA and helped the company launch the popular Babycook® Pro in the North American market.
An aggressive growth goal has been set for the company under Speransky's leadership that includes doubling North American sales over the next four years. "Along with a new engineering and product teams that reside with our headquarters in France, we have a long pipeline of innovations across all baby gear categories," says Speransky. "The entire Group is excited to have Lisa back and we are confident that she is the perfect choice in leadership to extend the brands and its offerings even deeper into the US parenting market," says Philippe Joffard, Chairman of BEABA.
The first round of changes the customer will see is a completely new color range from BEABA, which will be launching in early 2016. BEABA has historically been a leader in design within the baby products space and the new color palettes are a testament to this. The company will be introducing trendy neon yellow into the baby products industry, as well as rich blues and grays, all of which are gender neutral; moving away from the industry's traditional pink and blue choices.
"I am honored to represent a brand with such a strong identity and commitment to innovation and great design," commented Speransky. "Babycook® is the gold standard in baby food making. It is the number one baby food maker and can now be found across all baby stores and big box chains across the US and Canada. But Babycook® is just the tip of the iceberg in terms of what the BEABA brand brings to the table."
About BEABA
For over 25 years, BEABA has been offering parents a full line of baby food preparation, storage, and accessories. Originally created in France, the signature product, Babycook®, was the first at-home baby food making product to hit the market. Building upon its long history of creating innovative products for the juvenile industry that focus on design and technology, BEABA continues to create products that specifically to serve the busy, holistic, health conscious parent who wants to provide quick, nutritious meals for her family. BEABA offers a complete collection of innovative baby food preparation products, food storage containers, cookbooks and attractive children's feeding products to delight both parents and babies. For more information see www.BEABAusa.com.
Media Contact:
Amanda Vega
[email protected]
(480) 275-9797
SOURCE BEABA
Share this article