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Beachbody Brings The Power Of P90X To Group Fitness With P90X® Live

New Format Provides Health Clubs and Group X Instructors with Significant Acquisition and Retention Vehicle, Leveraging the Brand Equity and Power of P90X


News provided by

Beachbody, LLC

Mar 17, 2015, 01:00 ET

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SANTA MONICA, Calif., March 17, 2015 /PRNewswire/ -- Beachbody, the leader in fitness and nutritional solutions, today introduced new instructor training workshops for a group fitness version of its wildly popular P90X program. The revamped format offers all the intensity and results-driven methodology of P90X in a package perfectly suited for Group Exercise formats. Group X instructors and club operators can visit www.P90XLIVE.com for a schedule of instructor training workshops nationwide.

Boasting an already successful instructor training business with popular programs such as INSANITY LIVE, PiYo LIVE and Turbo Kick LIVE, P90X LIVE will expand the business and break new ground for Group Exercise instruction.  It will incorporate principles of personal training, coaching on functional training and small group intensity, into the large-group format. Originally developed for individual and small-group personal training, this format expands the market for P90X LIVE using a predesigned workout emphasizing both strength and cardio set to mix-ups and mash-ups of hit music that drive the workout. The workout is unlike anything else in Group Exercise and features powerful moves that motivate class goers to push their limits while also including modifications for those just getting started. Plus, it's a great solution for instructors who want to teach bootcamps or weekly classes in parks and community centers as they are able to market their classes using the strong brand awareness of P90X.

With Group X training now a critical component of the commercial fitness industry, P90X LIVE immediately creates a significant member and client acquisition, retention and revenue-generating vehicle for clubs and group fitness instructors.

"P90X continues to dominate the home exercise realm.  By entering the gym and club scene, it's exciting to imagine the power P90X LIVE can have, serving the millions of people who enjoy the social and motivational aspects of group fitness," said Shannon Pappas, SVP and General Manager, Beachbody LIVE. "We're confident the P90X brand, and ultimately the strength of its exercise science, will provide a major boost for any instructor's class numbers or club's bottom line."

P90X LIVE is a full-body, strength-training format, featuring four unique blocks of work: Cardio X, Lower Strength, Upper Strength and X Core. The program is offered in 60-, 45- and 30-minute sessions and incorporates a new "protocol based" approach to full body training.

P90X LIVE is suitable for all fitness levels, fully modifiable for beginners, deconditioned populations and those with specific needs. With a resistance band and bodyweight-only option, right up to weight bearing, P90X LIVE is convenient to teach anywhere.  The class offers all fitness levels a truly results-driven method that yields consistent improvement over time. As modifiable and scalable as it may be, P90X Live will still challenge even the most ardent athletes and gym rats through a high-intensity, multi-faceted resistance and functional training regimen. 

P90X LIVE can be taught anywhere by official instructors, with P90X LIVE brand elements available for use in marketing and promotion of classes. Just like the P90X home program, P90X LIVE utilizes a range of equipment. With options including dumbbells, barbells, weight plates and resistance bands, P90X LIVE can be delivered without the need to invest in additional equipment.

Registration for P90X Live group fitness instructor certification workshops costs $299.00. The workshops offer the following:

  • Eight-hour training involving in-depth lecture, interactive workouts and practical portions
  • Instruction of the complete, pre-designed workout from start to finish, including moves and music for a dynamic 60-minute, 45-minute or 30-minute class
  • Instruction in proper form and best practices for cueing results-oriented P90X LIVE moves
  • Options for modifications that adapt the moves for students of all levels
  • Methods for creating a fun, yet challenging atmosphere and motivating class attendees to work harder while creating a sense of community
  • Instructor certificate valid for 12 months
  • One P90X LIVE DVD, music CD and detailed workout notes
  • The official P90X LIVE instructor manual
  • Ability to join PRO Team for an additional cost and stay up to date with new predesigned workouts sent to you every two months

P90X LIVE programs are taking place at venues throughout the country.  For a complete schedule, to learn more about the program, and to enroll in the program, go to www.P90XLIVE.com.

About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California–based company is the creator of the nation's most popular fitness and weight-loss solutions including P90X3®, INSANITY®, FOCUS T25®, Brazil Butt Lift®, 21 Day Fix®, PiYo® and Hip Hop Abs®, among many others. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology® (aka "the Healthiest Meal of the Day®"), and the 3-Day RefreshTM , a 3 day jump start program to lose 3-5 lbs. with healthy eating and clinically proven shakes, plus an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of more than 225,000 independent "Coach" distributors as well as a dynamic online support and fitness community. The company's catalogue also includes the popular skin care system, Derm Exclusive® which provides a healthy alternative to in-office anti-aging procedures. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.

SOURCE Beachbody, LLC

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