SANTA MONICA, Calif., March 18, 2013 /PRNewswire/ -- INSANITY®, the most intense at-home fitness program on the market, will soon become a mainstay in North American gyms. Beachbody, the Santa Monica, Calif.-based developers of INSANITY and a variety of other successful at-home fitness programs and nutritional supplements, announced today the launch of INSANITY Certification for personal trainers and group exercise instructors.
Designed to provide expert guidance on how to teach INSANITY, the certification process explains the moves, science of MAX Interval Training, appropriate cues, vocal training with the microphone and other essential tips to successfully motivate and lead classes. After completing INSANITY Certification, instructors will be armed with the necessary tools—from posters to business cards—to max out class enrollment and leverage the brand strength of INSANITY to build a successful business and help clientele achieve maximum fitness results.
"The popularity and efficacy of INSANITY prompted requests from fitness professionals everywhere inquiring about when the program would be brought to gyms and health clubs," said Carl Daikeler, Chairman and Chief Executive Officer, Beachbody, LLC. "Because the structure of INSANITY fits naturally within the group exercise model, and has mass appeal for both men and women, expanding the franchise into the commercial fitness realm made a lot of sense. We believe INSANITY is the next evolutionary step in group exercise and are proud to add it to our established certification lineup that includes P90X, Turbo Kick, PiYo Strength and Hip Hop Hustle."
With 105 locations nationwide, LIFE TIME FITNESS—The Healthy Way of Life Company—will be the one of the first to offer INSANITY across all clubs. Fitting in alongside LIFE TIME's already robust line-up of traditional and non-traditional group exercises classes, INSANITY will give the clubs' certified personal trainers and instructors another way to help clients achieve their health and fitness goals.
"As a proponent of healthy living, we aim to provide individuals with the necessary tools to help achieve their health objectives, athletic aspirations and fitness goals by engaging their areas of interest," said Kimberly Glick, LIFE TIME FITNESS. "Demand for INSANITY from our customers, fitness professionals and partners, has been a constant for years. We're proud to be among the first clubs to offer INSANITY classes at every location and are excited to roll out classes in the coming months."
INSANITY Certification consists of a one-day, eight-hour workshop course designed to teach instructors an exclusive INSANITY workout from start to finish, including all modifications. The workshop concludes with a written test assessing the instructors' practical knowledge necessary to effectively train clients in a group exercise setting. INSANITY Certification workshops are $249 and are led by INSANITY Master Trainers, a distinct group of trainers who were hand-picked during an extensive, nationwide search.
The first-ever INSANITY Certification workshops took place this month at the 2013 EMPOWER! Fusion Weekend Fitness Celebration in Chicago, Ill., and reached maximum capacity. Additional workshops will be scheduled nationwide beginning the end of March. For more information, updates on INSANITY Certification or workshop dates and locations go to www.INSANITYCertification.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, a.k.a. "The Healthiest Meal of the Day®") and the clinically proven 21-day cleanse known as the Ultimate Reset®, and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes the popular Derm Exclusive® brand which provides a healthy alternative to in-office anti-aging procedures. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About LIFE TIME FITNESS, Inc.
As The Healthy Way of Life Company, LIFE TIME FITNESS (NYSE: LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest—or discovering new passions—both inside and outside of LIFE TIME'S distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company's Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of February 26, 2013, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
SOURCE Beachbody, LLC