MONTVALE, N.J., Aug. 9, 2017 /PRNewswire/ -- BeaconUnited LLC, a leading full-service sales and marketing agency for the Consumer Packaged Goods (CPG) industry, is pleased to announce that Arena is joining them to deliver branding and sales solutions for Walmart and Sam's Club.
Arena was founded by Dan Arnsperger, a veteran in the CPG industry with years of experience developing and launching new products. Arena offers sales agency services including strategy development, product launch services, and selling and merchandising expertise. The President and co-owner of the Sales Division is Clay Bell, a veteran of the Northwest Arkansas supplier community. "We are very excited to partner with the BeaconUnited team to provide a Walmart and Sam's Club solution for clients. As the largest grocery retailer in the country, it is critical for CPG companies to have experienced, focused agents in Northwest Arkansas to advocate for their brands."
BeaconUnited recently announced plans to expand its West Coast footprint by adding resources to existing offices in Denver, San Francisco, Los Angeles, and Portland and to expand channel coverage to include the grocery, mass, club, drug, and e-commerce channels through strategic service partners.
"This new partnership with Arena for Walmart and Sam's coverage is a key piece of our plan to continue to be a national coverage solution for clients," said Tony Ferolie, Chairman of BeaconUnited. "This expansion, along with the significant investments in technology and resources that BeaconUnited's owners have made, demonstrates our dedication to our clients and to delivering an agency experience that exceeds their expectations."
BeaconUnited is a leading full-service sales and marketing agency for the CPG industry. BeaconUnited brings together leading sales and marketing organizations across the country, serving manufacturers of consumer goods and retailers across multiple channels. With the combined reach and resources of a national brokerage firm and the personal touch and market know-how of local and regional experts, BeaconUnited is equipped to provide tailored, brand-building solutions for CPG companies across the U.S. With a focus on service and performance that exceeds clients' expectations, the connected national team of associates delivers solutions from strategy development to execution at the retailer shelf.
Arena is a sales and marketing agency for the CPG industry focused on Walmart and Sam's Club. Arena uses Spotlight Thinking™ to bring clarity and solutions to the toughest marketplace challenges for CPG companies. Core areas of specialty include Strategic Consulting, Branding/Marketing, and Sales Agency. For more information, please visit www.arenagroup.co.
For more information, please contact:
Jill Natzke (847-778-9282)