Beamr Addresses Today's #1 Challenge for Streaming Delivery: Ensuring Consumer Satisfaction
Customer case study shows improvement in all key metrics of user experience after applying Beamr Video optimization
TEL AVIV, Israel and LAS VEGAS, April 14, 2015 /PRNewswire/ -- Beamr, the global leader in media optimization solutions, released the results of a case study performed by its customer M-GO, showing a significant improvement in user experience using Beamr Video optimization. In January 2015, M-GO, the premium digital streaming service and joint venture between Technicolor and DreamWorks Animation, selected Beamr Video to provide consumers with an optimized streaming video experience. Just three months later, M-GO is able to deliver streaming videos with a shorter start time, less rebuffer events – and more importantly, a premium viewing experience.
"For M-GO, the three key metrics for streaming video user experience are video start time, rebuffer events, and quality of video," said Samir Ahmed, M-GO's Chief Technology Officer. "After applying Beamr Video optimization, we witnessed impressive improvements in all three metrics. Rebuffer events were reduced up to 50%, start time decreased by up to 20%, and as a result of optimization, higher quality layers became available at lower bandwidths, enabling many more of our viewers to watch 1080p and enjoy a Blu-ray like experience."
The full results of the M-GO case study analyzing the benefits of Beamr Video optimization can be downloaded here.
Beamr Video, showcased now at NAB Show, booth #SU10425, South Upper Hall, is the only perceptual video optimizer available today, which reduces video bitrates by up to 50%, while retaining their full resolution and quality. This allows smoother streaming of high quality HD and 4K video, enabling content providers to deliver an exceptional viewing experience to their consumers across all devices.
"Beamr Video enables content providers like M-GO to successfully address the vital challenge of improving user experience, while at the same time reducing delivery costs," said Sharon Carmel, Beamr's CEO. "M-GO's effort to deliver its customers the best possible experience is truly impressive. We value our ongoing relationship with M-GO and share the excitement of the excellent results achieved with Beamr Video."
Guaranteeing a superior viewing experience has become the number one challenge for content providers today. The most recent Conviva user experience report indicates a worldwide repeated pattern where viewers "move swiftly from an unsatisfactory experience to find one that meets their expectations." The report has found that 40% of users reduce their affinity for a service based on a single negative experience, and one in three users abandon the current provider as soon as they have an inferior experience. In fact the conclusion of the report is clear-cut: "the business implications of disappointing consumers on their video experience are truly existential."
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About M-GO
M-GO is the premium digital video on demand (VOD) service created as a joint venture between DreamWorks Animation and Technicolor. With stunning picture and audio quality, smarter browsing, and the convenience of viewing across any device, M-GO seamlessly delivers high-quality movie and TV entertainment.
For more information, please visit: www.mgo.com.
About Beamr
Beamr is the global leader in media optimization solutions, powering some of the world's top web publishers, social networks and media companies. Beamr offers a patent-pending perceptual video optimizer, which reduces the bitrate of H.264 and HEVC streams by up to 50%, preserving their full resolution and quality. By reducing video bitrates, Beamr enables content and service providers to distribute exceptionally high-quality video, with faster downloads and smoother streaming on bandwidth constrained connections. For more information, visit www.beamr.com.
SOURCE Beamr
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