EVANSVILLE, Ind., Jan. 5, 2016 /PRNewswire/ -- Bear Archery, a wholly owned subsidiary of Escalade, Inc. (Nasdaq: ESCA), today announced it will be breaking new ground in 2016 with an exciting new line of Bear X crossbows. The big reveal took place on January 5th at 9:00 AM during the first morning of the 2016 ATA Show in Louisville, KY at booth #3957. Fans at home can follow on Bear's social media space for launch updates and product information.
Bear's new crossbows are powered by a product line that has been in development for over 2 years, engineered from the ground up, designs that are focused on balance, fit, feel, and ease of use. ATA show attendees were the first to see the product which has new technologies and product features never before seen in the crossbow category.
Making archery accessible to everyone has been a guiding principle for more than 80 years. Company founder and hunting icon Fred Bear lead by example through dedicating his life to growing the sport of archery for all to enjoy. This same passion and dedication to archery is alive and well today and evident in the company's diverse line of equipment including: youth hunting bows, mid-priced compound bow packages and flagship bow models such as the new Escape and BR33.
"We are excited to announce the new line of Bear X crossbows," said Dave Fetherman, President and Chief Executive Officer of Escalade, Inc. "This new line is a result of our investments in research and development made as part of our strategy to grow our business not only through acquisitions, but through internal innovation as well."
About Bear Archery:
Bear Archery manufactures and distributes a full-line of premium archery products including compound bows, traditional bows, crossbows, quivers, arrow rests, fiber optic sights, stabilizers, broadheads, bowfishing equipment and other related accessories under the Bear Archery, Trophy Ridge, Rocket Broadheads and Cajun Bowfishing brands. For additional information regarding Bear Archery or Trophy Ridge, please visit www.beararcheryproducts.com, www.trophyridge.com, www.rocketbroadheads.com, www.cajunbowfishing.com
This report contains forward-looking statements relating to present or future trends or factors that are subject to risks and uncertainties. These risks include, but are not limited to, Escalade's ability to successfully achieve the anticipated results of strategic acquisitions, including the integration of the operations of acquired assets and businesses, the impact of competitive products and pricing, product demand and market acceptance, and other risks detailed from time to time in Escalade's filings with the Securities and Exchange Commission. Escalade undertakes no obligation to release revisions to these forward-looking statements after the date of this report.
SOURCE Bear Archery