Bear Naked 100% Pure and Natural Soft-Baked Granola Cookies Win Better Homes and Gardens Best New Product Award

LA JOLLA, Calif., April 18, 2012 /PRNewswire/ -- Bear Naked, the natural food company for the everyday adventurer, today announced its 100% Pure & Natural Soft-Baked Granola Cookies were awarded the 2012 Better Homes and Gardens Best New Product Award in the cookie category. The winners were determined based on an analysis of the BrandSpark International/Better Homes and Gardens American Shopper Study that surveyed more than 66,000 independent consumers who voted in 67 categories.

The Double Chocolate and Fruit & Nut cookies are one of the newest additions to Bear Naked's existing lineup of all-natural granolas, cereals and trail mixes. Baked with whole grains and simple ingredients, each cookie supplies natural energy to fuel the everyday lives of active people.

"Bear Naked's cookies are both energy-dense and deliciously tasty, making them terrific food for active people to enjoy during their day," said Ryan Therriault, associate director, brand marketing and innovation for Bear Naked. "We are pleased that Better Homes and Gardens has recognized this innovation as a leader in the cookie category."

Known as "The People's Choice Awards" for consumer products, the Best New Product Awards are North America's pre-eminent gauge of habits, trends and key insights into the minds of consumers.

"Thousands of products are launched every year – no wonder Americans look to independent consumer endorsements like the Best New Product Awards," says Robert Levy, President of BrandSpark International, the market research firm responsible for developing and managing the Best New Product Awards. "Winning a Best New Product Award means that many independent consumers have purchased and endorsed Bear Naked's100% Pure & Natural Soft-Baked Granola Cookies as the best in its category."

The Bear Naked cookies are available in two delicious and nutritious flavors: •

• Double Chocolate combines 10g of whole grains with chocolate chips and cocoa for a double dose of decadence •
• Fruit & Nut blends 10g of whole grains with plump raisins, cranberries, walnuts and flavorful almonds to give you a delicious source of energy in every bite

Like all Bear Naked products, the cookies are minimally processed and crafted without any preservatives, artificial flavors, trans fats, hydrogenated oils or high fructose corn syrup. Bear Naked 100% Pure & Natural Soft-Baked Granola Cookies are available on www.BearNaked.com, at select Target stores and fine retailers nationwide.

Launched in 2003, the Best New Product Awards have grown to become the most credible Consumer Packaged Goods awards program in North America, operating for the past nine years in Canada and for four years in the United States. "Because the award is 100% consumer-voted and not juried by a panel, when consumers see the Best New Product Award logo on packaging or in advertising it's like receiving a direct endorsement from thousands of everyday shoppers," adds Levy.

For more information about the Best New Product Awards, please visit www.BestNewProducts.biz.

About Bear Naked
Bear Naked, today's leading adventure food and lifestyle company, offers a full line of all-natural granolas, cookies and trail mixes. Launched in 2002, the company is passionate about creating great-tasting, natural foods to fit today's active, on-the-go lifestyle and is best known for its homemade granola made from 100% Pure and Natural ingredients. Today, Bear Naked has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.bearnaked.com, www.facebook.com/LiveBN, www.twitter.com/LiveBearNaked.

About BrandSpark International
BrandSpark International is an independent market research and brand strategy firm with a strong grasp on consumer segmentation, innovation, new product research and global consumer trends. BrandSpark developed the Best New Product Awards program to be the most credible consumer voted awards program for Consumer Packaged goods. www.BrandSpark.com

About Better Homes and Gardens
Reaching nearly 40 million readers every month, the Better Homes and Gardens brand extends across the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com  

Contact: Stephanie Proos
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SOURCE Bear Naked