Beast Expands into US Hispanic and Latin American Markets
Appoints Luis Ribeiro as Vice President Latin Division
SANTA MONICA, Calif., June 7, 2012 /PRNewswire/ -- Beast, one of the nation's top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced today the addition of Beast Latin, an expansion of Beast's current services to the US Hispanic and Latin American markets. At the helm of the new division is Luis Ribeiro, vice president Latin division. Luis has accumulated fifteen years of industry experience in US, Hispanic and Latin American markets and was recently appointed the US Consultant for Film Brazil. Luis' understanding of the Hispanic market and excellent relationship with the Latin market make him an essential element to this new division's success.
"Beast is excited and honored for Luis to launch our Latin division," said COO of Beast Valerie Petrusson. "I specifically admire his natural professionalism and love of the industry. Luis always has a smile on his face as well as a solution for our clients."
The Census Bureau recently reported that in the last decade the Hispanic population has grown 43% in the United States, surpassing 50 million and accounting for one out of six Americans. "The Hispanic market is an attractive one, as it is currently one of the strongest emerging advertising markets," said Luis. It is estimated that by 2050 Hispanics will make up one third of the US population.(1)
A brilliant staff with deep experience in the US Hispanic market supports the Beast Latin team; editors include Agustin Rexach at the Beast Los Angeles location and Kevin Garcia at the Beast Austin. Plans are underway for Beast Latin offerings to be provided in New York and Miami. Online editing capabilities, seamless workflows, and nationwide presence allow editors to work from anywhere in the US despite their distance. Representation is with Isabel Echeverry, owner of Kontakto and fierce advocate for Hispanic talent; she has been covering the US Hispanic market for over ten years. Luis spoke to the need for investing in a specially selected team: "It is important that Beast be conscientious of cultural differences and market expectations. Our team is loyal to the Hispanic market and understanding it from a cultural perspective is vital to our success as we offer the best in talent and tailored services."
About Beast
Beast is one of the country's top editorial houses for commercials, music videos and web virals. With facilities in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, Electronic Arts, Converse, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas. www.beast.tv
Beast is part of Deluxe Creative Services Group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Company 3®, Deluxe New York, EFILM®, Method Studios, RIOT and Rushes, and leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. The Creative Services facilities are wholly owned by Deluxe Entertainment Services Group Inc., (www.bydeluxe.com), which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
(1) Census Bureau http://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb11-ff18.html
May 30, 2012
SOURCE Deluxe Entertainment Services Group
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