Beat the Heat: Urban Air Launches "Unlimited Play Summer Pass" for 120 Days of Nonstop Fun

Guests who purchase before Memorial Day will receive an extra month of unlimited play for FREE

DALLAS, May 22, 2025 /PRNewswire/ -- Urban Air Adventure Park, the nation's largest indoor adventure park operator and part of Unleashed Brands, is turning up the fun this summer with the launch of its "Unlimited Play Summer Pass" – offering 120 days of unlimited play starting at just $59.99. After the strong success of last summer's Summersational Play Pass, Urban Air is back with even more value for families. For a limited time, guests who purchase before Memorial Day – Monday, May 26 – will also receive an extra month of unlimited play for FREE.

Perfect for keeping kids active, engaged, and out of the heat, the "Unlimited Play Summer Pass" is available now nationwide and offers families unbeatable value. Pricing ranges from $59.99 to $109.99, depending on location, with no blackout dates and daily access to the park's top attractions. Summer Pass members also get exclusive food and beverage deals at the Urban Air Café all summer long.

"Our guests loved last year's Summersational Pass, and this year we wanted to go even bigger with our Unlimited Play Summer Pass," said Kyle Martin, Chief Marketing Officer at Urban Air. "With rising temperatures and growing demand for screen-free activities, we're proud to offer families an affordable, exciting option where kids can be active, explore, and have fun every single day."

Urban Air Adventure Park's 200+ locations nationwide feature a diverse lineup of attractions, including Sky Rider, Adventure Slides, air court, warrior course, climbing walls, trampolines and more— all in a safe, climate-controlled environment ideal for beating the summer heat. Open seven days a week, Urban Air is the go-to destination for families seeking affordable, action-packed fun all summer long.

The "Unlimited Play Summer Pass" can be purchased online or in-park at UrbanAir.com/summer-pass. Families who act fast will lock in an entire season of adventure for the price of just a few visits.

Urban Air is part of the Unleashed Brands family, which includes other leading youth enrichment concepts such as The Little Gym, Water Wings Swim School, Snapology, Sylvan Learning, XP League, Class 101, and Premier Martial Arts. Together, these brands help kids learn, play, and grow.

To explore franchising opportunities with Urban Air, visit UrbanAirFranchise.com.

About Urban Air Adventure Park
Urban Air Adventure Park is the Nation's #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 350 parks open or under development. Urban Air, founded in 2011, was in search of a higher purpose to help kids have fun while achieving activity goals that enhance their social and physical skills. For more information visit www.UrbanAir.com. 

About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts. It was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. For more information, please visit UnleashedBrands.com.

SOURCE Unleashed Brands