BEAUTY BULLETIN: Introducing New Cosmetic Accessory Extensions from ecoTOOLS for Winter 2010

Nov 22, 2010, 11:09 ET from ecoTOOLS

GURNEE, Ill., Nov. 22, 2010 /PRNewswire/ -- As a leader in eco-friendly bath and beauty products, ecoTOOLS is proud to announce its fourth product extension of its widely successful cosmetic accessory line.  ecoTOOLS, the innovators in eco-conscious beauty, introduce another reason to get gorgeous and green: three brand-new cosmetic brushes and two revised brush sets for November 2010.  Uncork natural beauty with another expansion from ecoTOOLS, available at Walgreens and Ulta stores.  

Originally launched in April 2008 with one brush set and six individual cosmetic brushes, the ecoTOOLS collection caters to the consumer looking to indulge in a beautiful, and beneficial, choice with earth-friendly materials that do not sacrifice style or substance.  The cosmetic brush line continues to exceed expectations with eco-friendly and effective high-quality products at an affordable price.

"We are thrilled with the overwhelming response to the ecoTOOLS cosmetic brushes," said Jen Ball, Director of Product Development and Strategy for Paris Presents, Inc., the parent company of ecoTOOLS.  "ecoTOOLS is committed to showing consumers that they have the freedom to choose beauty indulgence and earth-friendly action every day; the new brushes are an extension of this vision."  

Now with 15 cosmetic products in its beauty arsenal, ecoTOOLS is at it once again with five new – and improved – cosmetic accessories.  All of the brushes are created with bamboo handles, synthetic bristles, and recycled aluminum ferrules in an effort to conserve and preserve the earth.

ecoTOOLS caps its classic brush sets with a trendy and sustainable accent – cork!  The Bamboo 6-Piece Brush Set ($12.99) has been upgraded to a fold-over hemp bag with separate compartments.  The Bamboo 5-Piece Travel Brush Set ($9.99) offers a larger zip-up pouch that houses both brushes and beauty essentials.  Cork supplements the case closure and zipper for a natural, neat finish.

Three new brushes bring the collection full-circle.  The Bamboo Finishing Kabuki ($6.99) has varying hair lengths to provide a sheer, delicate finish that is soft on skin.  The Bamboo Smudge Eyeliner Brush with Sharpener ($3.99) features a two-in-one design to streamline smudging and sharpening.  Featuring recycled aluminum and a retractable design, the Recycled Aluminum Retractable Foundation Brush ($5.99) is polished, portable, and prepped for storage.

Getting gorgeous, going green, and giving back is what ecoTOOLS is all about. ecoTOOLS, a brand from Paris Presents Incorporated, is a leader in eco-conscious bath and beauty products. The entire collection of cosmetic accessories and bath accessories features innovative, earth-friendly materials. In a continued effort to give back, ecoTOOLS has joined with 1% For The Planet®, an alliance of businesses committed to leveraging their resources to create a healthier planet. Therefore, 1% of ecoTOOLS annual sales will be donated to the organization. ecoTOOLS is passionate about beautifying the earth and its customers.

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For additional information on ecoTOOLS, please contact

Lauren Berg or Katelyn Koepke of Skirt PR at (773) 661-0700 or /