Beauty Encounter Announces Website Redesign

Beauty e-tailer unveils new website that provides an optimized customer experience

Jun 15, 2011, 06:00 ET from Beauty Encounter

FOUNTAIN VALLEY, Calif., June 15, 2011 /PRNewswire/ -- Beauty Encounter (, a leading online retailer featuring all things beauty and specializing in hard-to-find niche products, is proud to announce the launch of its newly redesigned website. Met with praise from its shoppers, the site offers an improved and convenient shopping experience through a sleeker design architecture, enhanced navigation and fresh features.

New features to the site include the following:

  • "My BE Account" through which visitors can check order status, view order history, and save and organize addresses for quick and easy checkout;
  • Customer ratings and reviews of products to help shoppers with their purchasing decisions;
  • Enhanced filtering and navigation tools, where users can refine product search by filtering from category, to brand, to price range and more;
  • Shop featured and department features, highlighting the most popular searches;
  • Intuitive product pages that list related products and recommended products;
  • "Special Offer" tab in product pages, listing coupon and/or promotion that can be redeemed for the specified product;
  • Customized and secure, single page checkout that includes a summary of the customer's order, and
  • Checkout by Amazon, where customers can complete purchases quickly and conveniently using the address and payment information in their accounts without ever leaving the site.

Since the implementation of Checkout by Amazon, Beauty Encounter has seen a growth in their customer base, turning browsers into buyers. “Shoppers are increasingly attracted to the payment option,” says Chief Technology Officer, Thu Truong.

"We are thrilled with Beauty Encounter's transformation," says Jacquelyn Tran, President and CEO of Beauty Encounter. "With the redesign, we've built a graphically improved site and a better user experience that allows our shoppers to quickly and simply find what they're looking for. This was one of the many challenges we faced with our former platform. Now the possibilities are endless. This is just the first phase of our planned improvements as we will be launching more changes and features over the coming months."

Beauty Encounter welcomes feedback for continuous improvement to the new website. Since the redesign, customers find the site to be "user-friendly" and say they have had an "excellent shopping experience."

Additionally, Beauty Encounter was ranked by Internet Retailer for a fifth consecutive year based on revenue. Beauty Encounter placed #24 in Health & Beauty and #391 overall, in the Top 500 Guide of e-tailers, 2011 edition.

About Beauty Encounter

Beauty Encounter offers consumers an exceptional range of hard-to-find, international and specialty products including men's colognes, women's perfumes, skincare, cosmetics, hair care, and beauty accessories. With more than 1,000 unique brands and new products added daily, customers have access to exceptional customer service and secure on-line shopping. In addition to thousands of beauty products that can be purchased at affordable prices, Beauty Encounter shoppers find unique sections with tips, trends and techniques.

SOURCE Beauty Encounter