Beauty Encounter Participates in Amazon Payments Case Study

Online retailer looks forward to continued success and new growth with Checkout by Amazon integration

Jun 28, 2011, 06:00 ET from Beauty Encounter

FOUNTAIN VALLEY, Calif., June 28, 2011 /PRNewswire/ -- Beauty Encounter (, a leading online retailer featuring all things beauty and specializing in hard-to-find niche products, improves its customer experience with Checkout by Amazon, an Amazon Payments product. Beauty Encounter recently participated in an Amazon Payments case study that highlights the consumer benefits of Checkout by Amazon.

Implemented in February 2011 as part of Beauty Encounter's redesigned website, Checkout by Amazon has proven to be a great addition, offering consumers a convenient, flexible and trusted checkout option. "Shoppers are increasingly using Checkout by Amazon as a payment option with it already accounting for 20% of our orders," says Thu Truong, Chief Technology Officer. "Twenty-one percent of customers using Checkout by Amazon are new-to-file for Beauty Encounter, which contributes to the growth of our customer base."

Beauty Encounter uses Checkout by Amazon's Inline Checkout experience, which is integrated into Beauty Encounter's existing checkout flow and allows customers to complete their order without ever leaving Beauty Encounter's site. When customers select Checkout by Amazon at checkout, they are able to access the shipping addresses and payment information stored in their account. "Customers using this payment method are less likely to abandon their cart since they are never redirected away from our site," says Truong. "This reliable and seamless functionality meets our customers' needs as we grow."

A survey conducted by Beauty Encounter further affirmed that their customers value the added convenience of Checkout by Amazon, garnering praise like, "Positive experience. Using my Amazon account to complete my order made it that much easier" and "Very easy ordering process!"

To read the full version of the case study, please visit: _ Final_June2011.pdf

About Beauty Encounter

Beauty Encounter offers consumers an exceptional range of hard-to-find, international and specialty products including men's colognes, women's perfumes, skincare, cosmetics, hair care, and beauty accessories. With more than 1,000 unique brands and new products added daily, customers have access to exceptional customer service and secure on-line shopping. In addition to thousands of beauty products that can be purchased at affordable prices, Beauty Encounter shoppers find unique sections with tips, trends and techniques.

SOURCE Beauty Encounter