Beauty Expert and Media Personality Toni Brattin Announces a Solution to Help those who Suffer from Embarrassing Hair Loss and Thinning Hair

NORTH CANTON, Ohio, April 9, 2013 /PRNewswire/ -- Toni Brattin is proud to announce the U.S. release of the latest in her line of beauty products. Toni Brattin® SureThik® is a revolutionary breakthrough to combat the appearance of thinning hair, hair loss and balding.

Since her start nearly 30 years ago, Toni Brattin has revolutionized the beauty industry.  Successful product endeavors such as self tanners, hair care and skin care have paved the way for her to become a worldwide media personality.  Toni has appeared on TV as an on-air guest for HSN (Home Shopping Network), HSE (Home Shopping Europe) and ShopNBC.  She has dedicated her business to helping the everyday consumer feel more comfortable in their skin, declaring, "Beauty comes in all shapes and sizes, all colors, all differences. We are all of one, but individually unique."

In America alone, 56 million people suffer from loss and thinning of hair.  With the U.S. release of SureThik®, Toni Brattin is prepared to alleviate the stress and anxiety caused by the embarrassment of hair loss by giving hair loss sufferers confidence again.  

Toni Brattin SureThik is a unique complex of organic Keratin protein, just like naturally growing hair, that's been laser cut into tiny micro-sized fibers.  These microscopic "hair fibers" are electrostatically charged to build upon existing hair and cling to tiny vellus hairs which occur in even seemingly bald scalp areas.  Unlike other messy colored creams or painted sprays, the result is a dramatic change to existing hair in density, volume and coverage appearance.

With the U.S. release of Toni Brattin SureThik, it is Toni's hope that hair loss sufferers can regain confidence and their youthful appearance.  She is certain that the self-consciousness associated with hair loss and hair thinning can be replaced with the assurance that Toni Brattin SureThik can completely eliminate the appearance of thinning and balding hair within 10 seconds.  Applying Toni Brattin SureThik is seamlessly easy.  By just lightly dispersing SureThik statically charged hair fibers over the thinning area of clean, dry hair and then lightly patting to secure the fibers - a natural-looking head of hair is left behind that stays dense and full until the next washing.

Toni is pleased to offer a wide variety of Toni Brattin SureThik colors from black to light blonde which matches every hair shade, even highlights and salt and pepper hair.  Each color is completely undetectable and blends to provide a shiny, healthy, natural look.

With this launch of Toni Brattin SureThik, Toni is also excited to announce a Marketing venture with SCI Direct.  They will be the exclusive U.S. distributor for Toni Brattin SureThik.  For over 40 years, SCI has successfully reached millions of consumers worldwide via telephone, mail, internet, television, newspapers and other direct response media.

"I am proud to announce SCI Direct as my exclusive branding, marketing and distribution partner for the U.S. release of Toni Brattin SureThik.  I have worked with several Direct Response marketers during my career, and it is with full confidence that I entrust this ground-breaking product line to SCI Direct," Toni stated.

Be sure to stop by the Toni Brattin booth (3032) in New York for the International Beauty Show and also in Las Vegas (booth 306) at the Spree Show to see a more complete line of Toni Brattin products, including SureThik® and Tan Secret®. For more information on these products, please visit: tansecret.com and surethikusa.com

For more information on Toni Brattin's new venture with SCI Direct, please visit:  suarez.com.

CONTACT: Lauren Capo, +1-330-497-6866, [email protected]

SOURCE SCI Direct