Beauty is Inside and Out as Sephora Launches YOU + SEPHORA Cosmetic Collection To Benefit Charities Across the US

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Sephora USA

May 28, 2013, 10:00 ET

SAN FRANCISCO, May 28, 2013 /PRNewswire/ -- Following the launch of Values Inside Out, Sephora's charitable platform that seeks to make communities across America more beautiful, Sephora is proud to present the first limited edition cosmetic collection to benefit our non-profit partners.  The YOU + SEPHORA cosmetic collection, which will be available June 1st in all US Sephora stores and on Sephora.com, retails for $20 and features a covetable clutch, glitter eye liner, lip gloss and nail polish. Sephora USA, Inc. will donate $13 for each bag sold in-store to the store's selected charity*, while bags sold on Sephora.com will benefit the American Heart Association**.

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Sephora USA
Sephora USA

(Photo:  http://photos.prnewswire.com/prnh/20130528/NY19185 )

YOU + SEPHORA features:

  • 1 collectable cosmetic pouch, perfect for purse, travel or gym bag
  • 1 mini lip gloss in a dusty pink shimmer finish, apply over your favorite lipstick or wear alone
  • 1 mini gold glitter liquid eyeliner, wear alone or layer to brighten the glitter effect
  • 1 mini nail polish in a warm champagne metallic finish, the finishing touch for your summer ensembles

Mary Herald, Sephora's Executive Vice President of Human Resources and Education, said, "At Sephora, our continual mission for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and this bag allows them to do just that, share their passion for cosmetics with their clients that ultimately supports our charitable partners across the country."

Values Inside Out is a visionary partnership program matching Sephora stores across America with non-profit organizations in their own communities.  Under this program, each store's team of cast members (Sephora's term for sales associates) chose a local non-profit to help through raising awareness, providing funds and contributing their own "sweat equity" to aide that organization in fulfilling its mission over the course of 2013. To learn more about the program and for a list of charities and more information on their causes, please visit www.sephora.com/values-inside-out  

*For a list of charities, please visit www.sephora.com/values-inside-out
**Sephora USA will make this donation for each bag sold during the period 6/1/13-12/31/13, while supplies last

SOURCE Sephora USA